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Despite the fact that the web has been in use since the mid 1990’s, it’s only in the last decade or so that internet marketing has become well-known and widely-used. Even now, there are still some small businesses and entrepreneurs who don’t exactly understand what internet marketing really is and how effective it can be. In fact, many don’t know if it’s even worth worrying about. This article will describe four key points on why internet marketing is vital to a business’ growth and why you must join the race. This piece cannot possibly explain every facet of internet marketing, but this writing will give you a solid foundational understanding of the concept and why you must forge ahead. Point 1 – It’s expected of all of us The web has become the primary place for people to learn about products, services and companies. Statistics compiled in 2012 from multiple marketing groups including the W3C, yellowpages.com and Google illustrate that more than 97% of consumers and businesses get their information primarily from the internet. That’s pretty amazing when you think about it. The web has overshadowed the phone book, the newspaper, magazines and direct mail combined and in only a few short years. Internet marketing can more effective in some cases than the radio or TV. Admittedly, this is partly because when people hear a radio spot or see a commercial, they use their computers, surfaces and smart phones to go online to learn more. Just this one simple stat alone is enough of an incentive to want to spread your marketing and advertising reach out into the virtual sea. Point 2 – internet marketing is cost-feasible The vast majority of internet promotion strategies are free. At least, they are free to put into motion. You may still have a need for a quality writer, SEO specialist, videographer, graphics designer or internet marketing firm to create some of the content, but publishing it is mostly free. Even paid online advertising is very cost-effective as compared with traditional choices. Pay per click ads only cost you when the ad is clicked. Banner advertising is generally reasonable and can be highly targeted to a specific demographic and geographic location. Affiliate programs can even work well on a budget. You have precise control over your ads and your paid commissions. Point 3 – The eternal life of your content A great feature of internet marketing is that while most content publishing is free, the same content will pretty much last forever. When you create articles, blogs, videos and the like, they stay online and work for you in perpetuity. To make this benefit even more exciting, the same content can be syndicated all over the virtual landscape, thereby vastly duplicating your efforts and increasing your traffic and the number of back links to your websites. Actively engaging in internet marketing has a very positive long-term and exponential effect on the reputation, growth and financial status of a company. Point 4 – Everyone’s doing it The first three points discussed are certainly motivation for getting you into an internet marketing game. However, this final point certainly sparks a sense of urgency for most of us. The truth is, the majority of businesses are taking advantage of the opportunities offered by the internet to draw attention to themselves and interact with their customers, employees and peers. It’s a safe bet that most of your peers and competitors are doing so as well. So the reality of the situation is you don’t want to give them any advantage. If just about everyone is out there looking for you, you’d be wise to be visible enough for them to find you. You’re definitely a better choice than that guy up the road, right? These points, and many others, shed light on a very important truth about today’s business world. They’re true for any company, be it an online store or a brick and mortar just about to dive into the internet pool. To compete in today’s marketplace, you have to compete on the web. You must not only have somewhere for people to go, but you must have systems working to drive them their independent of your direct efforts. By using internet marketing properly and consistently, you can become a shining star in the cyber universe. Find out more about how to make your company profitable online. Visit our website to learn how you can improve your search results, website traffic and increase profits. We can show you the way, either one on one or by giving you access to our website and blog please visit our business consulting and internet marketing website today! To keep up with current SEO, internet marketing and business trends, come and be a part of our growing blog community. We offer a constant stream of useful content for you to improve the marketability and profitability of your business. We also welcome your input and questions. check out our new blog
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