Business cards are usually prepared from paper or card stock. These days, they can also be prepared using exotic choices such as metal, wood and plastics. Silk business cards are also quite common these days as they not only look more luxurious but also do not bend and break easily. The card stock previously used weight around 100 lbs in the pound weight system of paper. These days, business cards can be made by using twice as thick material which may be up to 3 times heavier in pound weight. It is now not uncommon to see 24 point thick business cards. The quality of business cards is very important for many people who especially use their business cards as a reference for their business position and success. Thicker business cards are a sure way of improving the quality and service life of business cards. |
Business cards were prepared on paper stocks that were thicker than ordinary writing paper. These paper stocks were generally coated single side or double side with UV coating. This coating made the surface glossy and smooth. The best quality cards are used by using spot colors in offset printing presses. Spot colors are generally easier to use when they are two or three at maximum. It is very costly to use a lot of different spot colors. If a lot of colors are desired than four colors mixing process is used. This process uses Cyan, Magenta, Yellow and Black colors which are mixed to make all kinds and shades of colors. This technique of course produces a lower quality output rather than using spot colors. The advantage of this technique however is the availability of many colors. The process of batch printing has now lowered the cost of printing business cards.
The quality of business cards can also be raised using further techniques. Raised printing is a common method of increasing the quality of business cards. Raised print cards look much more classy and expensive than ordinary written cards. An engraving plate was required in the old days to produce raised prints but technology has improved over time and new methods are now available to produce this effect. Thermography is now used to produce this high quality effect. In this process, a plastic powder is attached to the print and sealed permanently with heat to the business card. UV varnishes are also done to increase the quality and visibility of business cards of today.
The quality of business cards is now naturally better than the business cards of yesterday. If you take care of some small matters then you will find that your business card is a very quality product when compared with the business cards of your friends and colleagues. You must select a good vendor for printing business cards which use the latest printers for either offset printing or digital printing. Both technologies now are advanced enough to produce very high quality prints not only on paper but also on plastic and silk. Business cards of today are not only practical but also a symbol for our quality of life and position.
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