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Apple will launch television services in the introduction of a new technology, the audience just pay, you can skip TV commercials appear. Over the past year, Apple has been seeking access to cable television network operators and content licensing, named for the launch rumored iTV television services to prepare. This service allows users to Apple's set-top box or TV, watch live TV shows on demand. Intermittent negotiations, but there are indications that negotiations are getting better lately. According to several informed sources, in recent negotiations, Apple told the media company, which intends to launch value-added version of iTV services, so users can skip the ads pay for television networks resulting loss of advertising revenue, Apple will compensation. Of course, consumers have become accustomed to fast-forward the DVR to skip commercials above, Apple's new ad skipping technology and traditional techniques different from others, is unclear. However, this idea is also risky. Skip the ads will undermine the formation of many years of television rating system, and this system is also reference customers to purchase television advertising basis. In fact, Dish Network satellite TV service launched last year, a similar technique, several U.S. television broadcasters had their court. On the other hand, since the presence of the DVR to watch commercials fewer and fewer people; television networks eager to shift from the user's habit to make money, not lose money. For Apple's efforts to enter the living room, television programs have been reluctant to support the copyright holder, because users skip ads to compensation, seems to have failed to persuade them to change their mind. Apple hopes and Television Warner Cable (Time Warner Cable) and other cable operators agreed to allow its users to Apple device as a set-top box, and use the company's software interface design, watching television, In addition, Apple has also been on iTV content licensing and skip commercials and other issues, to negotiate with television networks, which cable operators to sell their content licensing. Apple received a patent last year, may be able to offer this ad skipping technology leads. This patent describes a new technology that allows users to skip not want to see the video and audio content, when TV shows have ads, automatically switches to the other content. Apple has launched a $ 99 set-top box device, allowing users to watch iTunes shows and Internet video, but the company is also trying to publish more ambitious service, allowing users to enjoy a period of time live TV. Apple and the media companies are highly confidential negotiations between. According to informed sources, in the last week by the investment bank Allen & Co. Presided over a meeting, Apple CEO Tim Cook (Tim Cook) and senior vice president Eddie libraries Iraq (Eddy Cue) with a number of media companies held negotiations. Apple's marketing director Phil Scheller (Phil Schiller) also attended the meeting, which indicates that the company is stepping up negotiations with media companies. Apple Laptop batteries
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