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Grapes Software is a Professional SEO Services India, and SMO India Company offering services to national & International clients. Social Media Marketing has come to play an influential role in the online success of any modern day brand. Social platforms serve as effective resources which allow businesses to engage with their existing and prospective customers and simultaneously leverage social media as a publication platform for a range of branded content. One cannot overstate the advantages of connecting with consumers. One is able to develop relationship, build trust and enhance brand recall among your target market. What is Crowd-Sourcing? Crowd-sourcing from the perspective of social media marketing as a concept refers to the act of asking your online audience to contribute ideas, original content and designs with an aim to enhance interaction and simultaneously acquire relevant insights on your overall marketing strategy. In addition to stimulating engagement, brands are able to leverage the talent of their loyal followers to achieve marketing success. Setting up a Crowd-Sourcing Campaign Social media as a concept encourages dialogue and conversation. Brands are able to move beyond one-way static information sharing on websites to building loyalty by starting a two way conversation with their fans. Crowd-sourcing can take a number of forms and can be initiated to achieve a number of varied objectives. • A common crowd-sourcing project takes the form of competitions where your brand can ask your fans to contribute content in the form of photos, videos or textual content with a chance to win an exciting prize. • On the other hand, you may also initiate a basic crowd-sourcing initiative to encourage conversation or perform a market research. For example, you brand could ask your fans to submit videos on themselves finding innovative uses of your product. Not only will you be able to receive some free content to be shared on YouTube, Facebook and Google+ but you will also be able to gain some insights into how these users perceive your offerings. Crowd-sourcing is a great way to create win-win situations for consumers as well as brands. What Makes Social Media the Perfect Platform Social Media is evidently the ideal platform for online crowd-sourcing. These portals essentially offer a very informal environment where brands can casually engage with their fans and woo them into contributing. With most people being active on their social profiles on a daily basis, response rates tend to be a lot higher than that of alternative online engagement tools such as mass emails. Furthermore, social media offers a unique viral angle to your campaign, improving chances of crowd participation. Ask any digital marketing agency India and they will insist that you incorporate a social element into your strategy. Social media marketing India is no longer a concept limited to B2C businesses. Irrespective of the nature of your business social networking poses myriad advantages.
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