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Corporate philanthropy is a concept of aligning modus operandi towards more responsible action for overall societal and environmental change. By definition corporate philanthropy isn’t different from individual philanthropy that is directed towards greater good. There is increasing awareness towards making corporation more responsible with their action in attaining a self sustaining growth path. In constant strive to grow bigger and better we have used natural resources most irresponsibly that now causing us great concerns. There is an immediate requirement for putting things on the right track and promoting philosophy of responsible living. Several tribal communities have long been practicing self sustaining way of life by preserving means essential for their livelihood. The Apatani community in the north-eastern region of India follows one such sustainable model of growth by combining paddy farming with fish cultivation – promoting a self-reliant, energy efficient agricultural ecosystem. Corporate is adapting to the idea by changing their approach from cradle-to-grave to cradle-to-cradle in attaining more sustainable growth path. Corporate social responsibility is mainly delivered on three prongs - educational advancement, social development and environmental protection in a process of instilling values, principal and behavioral change necessary in achieving overall societal development. Indian government in an effort to make corporation more responsible towards the society they belong to proposed 2% spending of post tax profit in Company Bill 2012 towards corporate philanthropy. We can reach to our target faster and more responsibly if we join hands in bringing changes to the society. India demands serious commitment from all quarters towards developing education, healthcare and infrastructure in attaining the road of self reliance. A large percentage of children in the country are still out of school creating large demand for proper schooling and education. Undereducated society can’t live up to its full capacity and embark on the path of self reliance. Education should be directed towards making the generation more responsible and committed towards environmental conservation. It is quite heartening to see some corporations making serious efforts with corporate philanthropy by engaging in rehabilitation in disaster management. Rehabilitation in disaster management is an effort to help victims of a natural calamity to return to normal way of life as soon as possible. It helps reducing pressure from the government and society by allowing economy to grow at a steady pace. However, the ball of corporate social responsibility shouldn’t be put on corporation’s court alone. It requires positive support from government and society to sustain on the path of greater good. Supportive policies work as catalyst and encourage corporate to get involved more enthusiastically in bringing positive changes to the society. Get more information on: Corporate Philanthropy & Rehabilitation In Disaster Management
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