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Search Engine Optimization, which is popularly known as SEO is one of the popular and result oriented technique for augmenting the ranking of website online. It is evident that the business which is visible more drives more traffic to the website. Not only business presence is important today, it is equally crucial to optimize it for better ranking results. There are few top search engines such as Google, Yahoo or Bing on which rank websites by using the right type of online marketing strategies. Perhaps, it is found that On-page SEO is one of the effective marketing strategies which can boost up the website ranking drastically. By increasing the website visibility, it becomes easy for search engines and users to find you on the web. In SEO Reseller business, the website owners look for a tailor made package which can help them to optimize their website for organic indexing by search engines. Also, it is found to be an online marketing tool where keyword is of utmost importance and package is also designed keeping in mind the needs and requirements of each business. There are different sub techniques included in On page SEO which includes the following: Page Title: It is one of the important aspects of website as it contains a precise description about the web page which needs to be accurate and must include keywords. URL Rewriting: The website URL should be customized as per the relevancy of the web page. It is a path through which search engine indexes the website. By using the right keyword in url, website can improve its visibility. Meta Descriptions: The meta descriptions tags plays a major role in grasping users attention as it is visible on the search engine result pages (SERP) when the website is displayed. Though it is not important for search engines but is crucial for users to know for relevancy. 404 Error Page: This is an error page which is displayed on the website due to two reasons i.e. if a user types url incorrectly or a page that a user is requesting is no longer available on the website. By designing custom 404 error page, you can direct users to relevant pages like homepage, about us page etc. 301 Redirection: This is recommended technique in SEO wherein used enters the url that has been permanently moved to different url. Without causing any inconvenience to users, they are automatically redirected to the current url. Sitemap.xml: This page is included in website when it is developed in order to provide information to search engine regarding by mentioning the url of pages that need to be indexed. Robots.txt: This file is also uploaded on the website which contains list of url that web spiders will not index saving its crawling time and also those particular pages do not add any significance to the website. Internal Linking: The content on the website should be written in such a way that it includes relevant keywords and also directs from one page to another. It engages users on the website. By using the right keywords at the right place and using the above techniques, businesses can reach masses and expand the business worldwide. An SEO Reseller should search for a company that has years of experience in SEO and has delivered best On page SEO packages at most affordable prices. Author Bio: One of the best and powerful online marketing techniques is found to be On page SEO which helps in increasing the ranking of websites. You can become a SEO Reseller partner by choosing a right company for your client’s business needs and requirements.
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