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COLORADO SPRINGS, Colorado, May 24. USA Swimming, Speedo USA andtwo-time Olympic gold medalist Summer Sanders will join forces thissummer to help grow participation in swimming as part of a new,national swimming campaign called SwimToday, now live at. With all eyes on swimming this summer, national interest in thesport is at an all-time high and recent industry research* alsoshows that swimming is one of the top three sports that individualsof all ages aspire to participate in. The SwimToday campaign isdesigned to help drive participation in the sport as the countdownto London continues and builds upon USA Swimming and Speedo'sshared mission to inspire people to swim. Through the SwimToday.org site, the campaign will provide thetools, resources and information that individuals of all ages needto learn to swim, find a swim program, meet their fitness goals,and be active in the sport. Olympian Summer Sanders, a leading voice in the sport of swimmingand a mother of two, will serve as the spokesperson for SwimTodayand will work with USA Swimming and Speedo to help raise awarenessfor the benefits of swimming. From learning discipline and teamworkon a competitive swim team to swimming laps to stay in shape,swimming is a sport that benefits all. "Swimming has done so much for me personally as both an Olympianand now as a mother of two kids who enjoy the sport," said Sanders,the most decorated U.S. swimmer at the 1992 Olympics in Barcelonawhere she won two gold, one silver and one bronze medal, and amember of the International Swimming Hall of Fame, Bay Area SportsHall of Fame and Stanford Hall of Fame. "While Americans are inspired by the success of Olympic swimmers,we want to remind them that swimming is a sport for everyone,"Sanders added. "Together with USA Swimming and Speedo, SwimTodaywill help make it easy to find everything you need to get startedin the water." Via its online platform, SwimToday.org will provide swimmers at anylevel and at any age with the information they'll need to dive inand meet their individual swimming goals. After users find out whattype of swimmer they are by answering a few quick questions, thesite will offer info on how to get involved in the sport at boththe beginner and competitive levels, give parents information onlearn to swim programs and how to enroll their kids in healthy andfun swim activities, help users find pools in their area, and linkto training tips and tools to help fitness swimmers maximize theirworkouts. Overall, SwimToday.org will focus on three major areas: 1. "Where do I swim" -- By providing a database of learn-to-swimproviders, USA Swimming clubs and facilities for fitness swimmingthroughout the country 2. "What level am I" -- A self-guided tutorial to help determineone's swimming ability 3. "What do I need" -- Training tools, fitness videos, andequipment recommendations that swimmers will need or want to bestenjoy the sport "We will take the 'swimming fever' we see this summer and inspireall ages to get in the water," said Chuck Wielgus USA Swimming'sExecutive Director. "We want to make it as easy as possible forpeople to get involved in our sport and SwimToday.org willaccomplish just that. All the information you need to startswimming will be right at your fingertips." As part of its partnership with Speedo, the world's leadingswimwear brand and USA Swimming corporate partner since 1985,SwimToday.org will link the aspiring fitness swimmer to the SpeedoPace Club, a multi-faceted website and mobile phone applicationdesigned to motivate, inspire and engage fitness and competitiveswimmers through premium video content, informative editorial,social activation and training programs. "Speedo has a genuine passion for swimming -- it shapes everythingwe do and the way we do it," said Jim Gerson, President of SpeedoUSA. "As a brand, we dedicate ourselves to creating the bestproducts and experiences for every swimmer. We are incredibly proudto partner with USA Swimming to launch SwimToday.org and,ultimately, inspire more people to get in the water." Following the national launch of SwimToday.org, support for thecampaign will include a national, regional and local media campaignwith Sanders, as well as signage activation at USA Swimming events,online search campaigns, digital advertising, retail promotions,coupon programs and more. USA Swimming and Speedo USA are alsoworking together to develop other industry partnerships to expandtheir first-ever joint campaign. * = According to the 2011 Sporting Goods Manufacturers Association"State of the Industry Report" swimming ranks in the top three ofall age categories (6-12, 13-17, 18-24, 25-34, 35-44, 45-64 and65+) for sports that people "aspire" to participate in. The above article is a press release submitted to Swimming World Magazine . It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contactingus at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted. The e-commerce company in China offers quality products such as Googly Eyes Stickers Manufacturer , Foam Glitter Stickers, and more. For more , please visit Puffy Stickers today!
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