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All eyes in the mobile phone industry are currently firmly fixed on South Korean technology giant Samsung as it prepares to unveil its new Galaxy S5 smartphone at the Mobile World Congress event in Barcelona. The new Galaxy mobile phone has a far larger screen compares to earlier models and boasts a range of new technological advancements that push mobile phone capabilities in ground-breaking new directions. This includes a number of cutting edge fitness features, such as a built-in heart monitor, pedometer and several fitness apps. The company has spoken of its pride at the new model, especially its ground-breaking fingerprint technology and rear-facing 16 pixel camera which will take just 0.3 seconds to autofocus, the fastest time capable on any smartphone. The Vice President of Samsung's European Telecom Operations, Jean-Daniel Ayme, announced at the Barcelona launch that the phone boasts "great camera that our customers will love". In addition to the Galaxy S5, Samsung is already preparing to launch its new Smartwatch, the Gear 2, and the Gear Fit, the latter is a fitness band that can be worn to measure the power of a user’s fitness during a workout. Jason Jenkins, the editor of CNET, has remarked on the cutting edge new technology that Samsung has unveiled at the Mobile World Congress: "There were two stories at Samsung's event tonight: the end of true smartphone innovation and the emergence of wearable tech. There are some cool new features on the Galaxy S5 to be sure, and it being waterproof is handy”. This new mobile technology is largely regarded as providing Samsung with the leverage the company needs to become the most powerful mobile phone business in the industry, challenging Apple to update its IPhone technology so that it can compete with such advanced quality. Perhaps a reduction in roaming costs will be a good strategy to entice customers? However, there has been some criticism of the Galaxy S5 as it looks very similar to the last two top-end Samsung phones, suggesting that owners of the Galaxy S3 and S4 will not be in any rush to go out and purchase the latest model. The three wearable tech products that Samsung has introduced are more likely to inspire public interest. This is a new development which although not a guaranteed means of generating sales, the originality of these items could make them the year’s biggest selling technology for Samsung. The Galaxy S5 will go on general sale in April 2014. If you want to get the best roaming charges from your mobile provider, visit RoamingExpert.com to find the best data roaming packages available to you.
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