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There are thousands of SEO firms out there vying for your business. They're all promising you first place on a Google search, the most "sexy" tag lines and key words, spectacular visuals, advanced retargeting strategies and ultimately...increased sales. The hype has become so outrageous that some in the media have actually called SEO firms a scam. But an informed individual never falls victim to a scam. Arming you with the appropriate information is the intention of this article. Our goal is to assist you in making a wise decision when hiring an SEO firm. Choosing an SEO firm. In the words of Linkoteer SEO team leader, Stefan Schulz: "An SEO is an ongoing process, not a one and done situation". The vastness and ever-evolving environment of the internet requires continued attention. That's why the firm you choose must be prepared to partner with you on a steady basis. SEO Firms should work hard at not just knowing, but genuinely understanding the philosophical mission of each client. Then, with access to the latest social media tools, the SEO firm can facilitate the timely distribution of client information What you want vs what you need. Though you might desire all the bells and whistles do you really need them? Think of your target audience. The most important component of a successful website is not just its ability to be found but what people will find when they get there. Easy, user friendly navigation is a must. Choose a firm that will succeed at delivering written and visual content with mass appeal that informs and illustrates without sending a searcher on a wild goose chase. Sound but succinct information keeps readers interested and encourages their return. It makes no sense to pay big bucks for an SEO if the visitor leaves and takes no action Don't be a number. Choose a firm with the capability to make and keep you a priority. Too many SEO firms nurture you until you sign on the bottom line. According to Joshua Steimle, a contributing writer on Forbes.com "Bigger is not always better." Choose a firm, willing to commit to fostering a positive, ongoing relationships with its clients Seek creativity. While marketing research and strategies are important, the best SEO firms should be resources of creativity. You have a message to deliver, and the firm you choose should have the ability to deliver it in style. Find an SEO firm willing to work with you to create a website that is innovative, impressive and above all, effective This article was designed to provide you with information about regarding what you should know before choosing an SEO Firm. We hope it has been helpful. Edward DuCoin, CEO ORPICAL Group Ed DuCoin is the CEO of ORPICAL Group, known for his success in growing a small company into a thriving organization that was listed as one of the 500 Fastest Growing Companies for three consecutive years by INC. Magazine. http://edwardducoin.com http://www.orpical.com
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