The freight forwarding market is one of the most developed markets today, as people and goods are constantly moving and the entire economy has become globalized. To that extent, small freight forwarders all over the world began joining efforts in order to be able to respond to the increasing market demand and to the diversity of projects. This is how freight forwarding networks were born and many have acknowledged and discussed the advantages that a cargo alliance brings. Indeed, being part of such a network is highly beneficial for a small forwarder, greatly expanding its capabilities and opportunities, as well as its ability to compete on a global market. However, being part of a WCA family is not all about benefits and advantages, as it also comes with certain responsibilities, as networks need to ensure that the best practices are being implemented worldwide. To that extent, any forwarder that wishes to join a logistics network at a global level needs to take into account not only the profit in question, but also the requirements and duties that it involves. First of all, in order for a forwarder to be able to join a WCA family, it needs to carefully research whether or not it meets the qualification requirements. Every network has its own parameters, so thorough research is advisable beforehand. Most of the networks request detailed information about the forwarder’s business and operations, in order to ensure that it will bring value to the cargo alliance. Forwarders that do meet the qualification requirements imposed by the networks still need to take into account the responsibilities that come with joining, one of which usually refers to rates and quotes. Because the freight forwarding market has long been dominated by multinational companies that imposed their own rates, as they had a monopoly on the market, in order for small forwarders and their networks to stand a chance, they need to charge competitive rates. In addition, members of these networks have the responsibility to work with other members on a certain proportion of their projects, which needs to constantly increase. One of the biggest responsibilities that members of a WCA family have is making sure that their collaboration with other members is truthful and fruitful. This means that they should not only charge competitive rates, but also pay their invoices to other members on time and quickly respond to requests and sales leads from other members. In addition, because the cargo alliance provides small forwarders with the chance to compete on a global level and to promote their business and services under a global brand, it is the responsibility of the members to conduct this business and offer their services at high professional standards. The bottom line is that, being part of a worldwide freight forwarding network comes not only with multiple benefits and significant advantages, although these are not to be ignored, but also with certain responsibilities, rules and procedures that every member needs to acknowledge and comply with, in order for the entire alliance to function properly and generate the results expected. To find out more about WCA family or about cargo alliance, please follow the links.
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