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Search engine optimization (SEO), India is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines. I was instant messaging with a friend the other day and he wrote that he thought the SEO/SEM job market was hot right now i.e. a lot of open positions. Having gone through a job search a couple of times in a little over a year, I had a different take on the situation. I feel that while there are openings, they aren’t as numerous as people think and they aren’t necessarily increasing by leaps and bounds as some people suggest.
The SEO/SEM world is much like the web development world in that there is high-turnover. Part of this comes about because companies are still failing to provide growth opportunities for those with online marketing skills (SEO, PPC, affiliate). When faced with the prospect of a dead-end job, it’s not hard to imagine the motivations behind frequent job switching. In addition, some competing companies are particularly good at finding exceptionally skilled SEOs and SEMs and providing just the right incentive to motivate a job change even when the candidate wasn’t actively searching. Both of these situations multiply the number of departures i.e. openings and the overall sense of a growing SEM job market. Another issue that candidates must contend with is a mismatch between their salary expectations and the expectations of the hiring companies. When candidates, as a group, want more than is being offered, a job opening remains open. When this happens, more recruiters get in on the effort and post the job to job boards. Because most recruiters don’t include the hiring company’s name in the job posting, it feels like there are new openings, but in reality, there are just more postings for the same opening.Thus, SEO Experts are quite important now.
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SEO Expert India, SEO India,
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