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Can websites increase their PageRank with article marketing automation? More to the point, does this automation capability imply that websites should focus on the volume of their content, rather than the value of their content? Well, at one time websites relied upon a content strategy of quantity over quality. The idea was to inundate search engines with keyword focused articles, ones that relied more on keyword stuffing than on providing useful information. For a time it worked. Companies assumed higher positions in search engines, and the strategy proved worthwhile. Unfortunately, everything changed in 2011. What happened, and what were the lasting impacts of these 2011 changes? The Impact of Google's Panda Changes 2011 marked the year that Google decided to put an end to what it had termed, the "content farm." Their decision to change their search engine algorithm focused on minimizing the impact of competing search engines, ones who had started to make inroads into Google's market share. While Google is known for changing its algorithm daily, these Panda changes were far more substantial. Their intent was to do away with the influence of these aforementioned content farms, and instead, refocus Google's efforts on organic search results, results that more closely resembled the search terms used by users. In the end, it meant a dramatic change in how a website's content would be valued. The world of article marketing automation literally changed overnight. Content farms lost their dominant role in search engines, and websites everywhere realized the error of their ways. A more concerted effort was made to measure the value of content by its ability to engage its audience. Webmasters realized that to maintain their website's PageRank, they would have to upgrade their content with interactive, engaging, and educational videos. How is Today's Content Measured? These aforementioned Panda changes forced everyone to take a long, hard look at their content, its structure, and its ability to address their users' needs. While content should focus on specific subject matter, it shouldn't be full of confusing, redundant, and repetitive keywords. Instead, it should provide readers with an answer to their questions, incentivize them to search for more information, and most importantly, pique their interest enough for them to return. In the end, quality always wins over quantity. For some companies, that lesson was a difficult one to learn. For others, it vindicated their strategy of producing high quality content over high quantity content. What can today's websites do to ensure that their content is more valued amongst its users? First, focus less on keywords and more on structure. Second, combine content with video. Third, concentrate on answering a question, or on providing a resolution to the user's problem. Finally, ignore the temptation of keyword stuffing, as it does nothing more than penalize what would otherwise be considered excellent content. A website's content must engage its users and provide definitive answers to their most pressing questions. However, the tendency over the last couple of years has been to focus solely on keyword stuffing, a practice that hasn't produced the long-term results webmasters had originally envisioned. Instead, today's search engines have gone back to measuring content on its ability to engage an audience, and not solely by the number of keywords stuffed within an article. By mastering and using article marketing our team members have generated hundreds of leads and thousands of dollars in commisions all in less than 90 days! Watch the video to see how you can do the same by clicking here: http://www.DaveSharpMarketing.com
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