|
Let's start the article with an answer for the question and after go through some details about media kits to learn more about. First of all, it is necessary to say that according to media reviews a media kit is a collection of materials that a company or its public relations team creates to give to the media. The media kit is intended to be presented during some events, exhibits or special occasions that warrant the presence of the media. In such situations companies usually prepare some kits for the members of the media to study and show to the public. What does a media kit usually include? It has one or more press releases about the event or occasion plus some complementary items that are intended to give media representatives a fuller picture of the person's or company's involvement. Media kits often have some photo materials and pictures that can be used by media representatives in magazine or newspaper articles; brochures or pamphlets which provide not just visual but also some verbal descriptive information are often a part of media kits too. If a kit is created for a product launch, it will also include some product samples and so one.
The function of a media kit is to control press knowledge concerning the subject. Using a media kit according to media reviews is pretty beneficial for a company, which gets opportunity to put its own spin on the information and to show itself in the best possible light. The media kit can include a lot of stuff from bios on the highest-ranking employees to information about donations and community contributions. A media kit offers a lot of benefits to the company. Just imagine getting an article written or a newscast made about the occasion which it let get and which is definitely more valuable than any ad that can be purchased. Such publicities hold weight with the public as they come from a reputable source. A media kit is beneficial not only for companies that issue it, but also for the media representatives. For them, a media kit is a quick way to get comprehensive information which doesn't require interviewing a number of people. It also provides photographs to the media that are free to be used. A media kit can just replace several hours or probably even more of research into the company or product, which is just a great option for media. As you have already understood probably, elaboration of a media kit will depend on the occasion which for it is being created. Up to that, media kits may be just a photograph and a bio as well as a multimedia presentation on CD-rom. There also exist some online forms of media kits. They may include collections of printed materials, sometimes with audio or video files. Those are usually available on the company's website and can be available to the public as well as be protected by a password.
Related Articles -
media, business,
| 
