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Role of Teleprospecting in Lead Generation by Martin Lobo





Article Author Biography
Role of Teleprospecting in Lead Generation by
Article Posted: 01/16/2013
Article Views: 175
Articles Written: 655
Word Count: 445
Article Votes: 0
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Role of Teleprospecting in Lead Generation


 
Business,Sales
In today’s fast evolving economy, the business model puts increased emphasis on revenue generation and sales enablement. This had compelled the marketers and other entrepreneurs to strategies on how to leverage an individual salesperson’s time. The solution does not exist in just generating sales leads through cold telephonic calls with potential consumers. The majority of marketing firms and their experts are of opinion that the sales and marketing team though is a core aspect of a firm is an outsourced telephone team whose objective is to convert the already generated prospects down the channel and result in face-to-face interactions with prospective sales representatives.

This entire process comes up as in an integrated approach, where the individuals targeted by the marketers have already witnessed a huge number of things from a particular company or have come across the brand name in any of leading social networking firms. It could also be that these individuals have been mere website visitors. Hence, there are two main objectives here. First to make the most of the intelligence that is gained by teleprospecting to qualify the contacts. The second is to focus on the sales practices in those verticals where it actually makes sense.

Hence, today teleprospecting services have become an important component of direct marketing. Owing to its outbound nature it is successful in including subtle offers, for instance invitation to a webinar, white paper and the like so that awareness can be generated through a direct mail, email and other brand activities. It is crucial in teleprospecting to be able to have access to the apt set of audience at the appropriate time with the correct messaging expertise that requires expertise and focus.

In order to make this possible leading brand names involved in sales outsourcing have come up with high-end teleprospecting methodology that assists marketers to discover opportunities within an enterprise to mid-market accounts to channel or direct sales teams. Therefore, if you have been looking forward to gain a competitive advantage over your competitors, have the best lead generation tactics then sales prospecting solutions can be beneficial for you. It helps you to browse through a desired company list, locate and communicate with the meaningful contacts, discover the gray areas, qualify every lead and offer scopes to sales and marketing teams instantly.

However, it is equally crucial that the teleprospecting professionals have the required and correct knowledge. Eminent solution providers allocated their teleprospecting teams with specialized campaigns along with detailed training materials and other essential information. This in turn ensures that the team has an in-depth idea about the agenda and can move potential leads to face-to-face interactions.

Related Articles - teleprospecting, teleprospecting services, sales outsourcing, lead generation,

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