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What Telemarketing Services Are You Going to Outsource? by Maegan Anderson





What Telemarketing Services Are You Going to Outsource? by
Article Posted: 05/05/2011
Article Views: 444
Articles Written: 167
Word Count: 714
Article Votes: 1
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What Telemarketing Services Are You Going to Outsource?


 
Business,Marketing
Telemarketing companies are offering a wide array of services for your sales and marketing campaigns, and even researches. If you are planning to contract a third party service provider, you have to know first what kind of services you want to outsource. Read the article below to know the details of these telemarketing programs.

Australia continues its economic stability and growth for many years now. It even ignored the recession that hit the world in 2008. Instead, it remains steadfast, and have withstood one of the biggest and most depressing financial crises in history. As of 2010, the economy of the Land Down Under is ranked thirteenth in the world. This is a strong statement that Asia Pacific nations can go abreast with Western countries in terms of economic standings.

Whatever the rankings are, companies in Australia are not complacent in their business operations. Whether the economy is low or high, they perform at full tilt in order to achieve their short-term and long-term objectives. They do not concentrate on their core business alone. They know very well that sales and marketing, though non-core functions, are as important as their competencies. A business does not only live to produce goods and services. It must also be proficient in making these products known to those who need them. As the saying goes, “Man does not live on bread alone, but on words too.”

Of course, Australian companies cannot achieve success without the assistance of external parties or the outsourcers. One of the services that have been providing constant help is telemarketing. Call centres, especially offshore companies, are providing diverse, exceptional and low-cost sales and marketing solutions. This is made possible by their resources, which include, but not limited to, competent human capital, first-rate technological applications, quality assurance and control, best practices and methods, and good management. Needless to say, the years of experience in serving various programs have enhanced their process, making it much refined and precise.

From answering service, telemarketing call centres are offering both outbound and inbound services. Apart from client support, it now houses selling activities and researches. The following list enumerates most of the services that these service providers are currently catering.  

*Telephone Surveys. Are your products marketable? Are your customers satisfied with the quality of your goods or services? What motivate them to buy your competitor's products? These are just some of the questions in a telephone survey. Though it may seem a plain survey, it demands expertise and large amount of money in actual practice. Outsourcing is the ideal program since it eliminates the financial constraint. And the professional telemarketers that a first-class telemarketing has can do the job well without a doubt.  

*Appointment Setting/Lead Generation. How many times have you heard and believed that sales leads are the lifeblood of a company? I bet you do, because even the dogs in the street know. This is the primary reason why you leave no stone unturned in marketing campaigns. And with your competitors on the move, there is no time to waste. Outsourcing this function gives you the opportunity to escape from the huge capital and overhead costs in running an on-site telemarketing house. Besides, the appointment of professionals dialing hundreds of phone calls at least eight hours daily achieves a faster sales cycle. This is done without trading off the quality of leads generated.

*Database Cleaning. When was the last time that you have updated your contact list? Was it last month or last year? If your business database has not yet been cleaned, then you need to update them. Little did you know that business contact information changes everyday. Possibly, your leads list contains several data that are non-existing at the present time and you haven't yet included.  

Outsourcing provides an easy and inexpensive way for clients to conduct diverse marketing programs. Be that as it may, you still have a choice to select an in-house or an off-site campaign. If you choose the second option, what telemarketing service are you going to outsource now?

Maegan Anderson works as a professional consultant. She helps businesses in AU and SG increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callbox.com.sg/

Related Articles - telemarketing, telemarketing call centre, lead generation, appointment setting, telephone surveys,

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