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| Articles by TDI India |
1. Problems in Realizing the Potential of Metro Advertising in Delhi
November 17, 2013
When the Delhi Metro Rail Corporation (DMRC) began operations in 2002, expectations ran high among the OOH Advertising circles. Energetic vibes were felt across the OOH Advertising Agencies as they opined that Metro Advertising would follow in the footsteps of the success story of Airport Advertisin...
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2. What Stations To Choose For Delhi Metro Advertising
November 17, 2013
Most advertisers tend to believe that the quality of an advertising site is directly proportional to the traffic around it. This is not always true. DMRC (Delhi Metro Rail Corporation) has numerous stations which get high traffic rates on a daily basis, especially during the office hours. However, t...
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3. Modern Airport Advertising Thrives in Creativity
November 15, 2013
One of the things that have made the waits at the Airports interesting is Airport Advertising. The huge hoardings and the witty ads which they showcase have always inspired smiles of admiration in the viewers. Airport Advertising, like the other forms of OOH, has literally grown out of the hoardings...
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4. Let your brand flaunt at the airports!
December 16, 2011
A cost-friendly means of communicating a brand message to target audiences, advertising in Airports is one of the widely adopted means of presenting a brand message to customers. Airport Advertising in India is indeed growing fast. Tapping attention of fliers/air passengers through an airport displa...
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5. Which are the oldest yet the most effective modus operandi of advertising?
November 02, 2011
Any format of brand promotion that is available to customers through an out of home tool or channel comes under outdoor advertising. Poster advertising, billboard outdoor advertising, kiosk ads, hoardings etc. are some common forms of outdoor advertising we have often come across. Though outdoor ad...
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6. Current Scenario of Outdoor Advertising in India
October 19, 2011
Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising in India and its various avenues. Billboard Advert...
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7. Tremendous innovations in outdoor advertising in Delhi!
June 01, 2011
One of the currently used modes of advertising by companies is digitalized tools of outdoor advertising. Modern brand owners and media companies prefer digital media to serve their clients. It’s a digital world where brand new technological means of advertising are introduced in the market. Adverti...
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8. Why contemporary brand owners prefer digital OOH tools?
May 10, 2011
With tremendous technological advancements, various business owners are presently taking advantage of the numerous methods of advertising through digital media. Of all the avenues of advertising, outdoor advertising practices have been much more affected with the...
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9. Why outdoor media is in demand?
April 23, 2011
Advertising a brand through out of home media is a common practice by various brand advertisers/owners. Outdoor advertising media provides effective promotion solutions for brands of all types and ranges. Though it’s amongst the oldest modes of brand advertising,...
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10. Why should you advertise your brand through outdoor media?
April 07, 2011
Outdoor Advertising media provides rich impact on target customers. This is why OOH Advertising is an effective mode of brand promotion for all these years. Advertising your brand through OOH media provides various benefits. Following are some benefits of advertising your brand through outdoor media...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
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Author: TDI India
