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Articles by Michele Pariza |
31. 5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product
February 20, 2012
When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch.
Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to...
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32. 3 Mistakes Conscious Entrepreneurs Make When Launching a Product or Program
February 10, 2012
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool.
There is nothing that will bring an entrepreneur to their knees faster than a b...
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33. 3 Tips to Internet Marketing Even if It's Not Your Cup of Tea
January 26, 2012
On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first...
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34. 3 Steps to IMPLEMENTING Your 2012 Marketing Plan
January 23, 2012
You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray!
Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans...
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35. 3 Steps to Crafting Your 2012 Marketing Plan
January 17, 2012
There's no question you can start and grow a business without a marketing plan. However, I can tell you from personal experience, if you're feeling stuck and can't get to the next level, it's probably because you never took the time to put a marketing plan together.
Having a marketing plan r...
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36. 3 Steps to Starting the New Year on The Right Foot for Your Business
December 30, 2011
There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. It's "out with the old, in with the new" and that includes out with anything that isn't serving you or your business at the highest level, and in with what you want your bus...
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37. 3 Simple Steps to Marketing Even If You Hate Marketing
November 01, 2011
Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business.
I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market yo...
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38. What Do You Do When You Lose Your Mojo? 3 Tips
October 18, 2011
It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways.
So when we do lose our mojo, what can we do to get ...
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39. Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings
October 03, 2011
In my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy.
"I chose that word because it's a good SEO keyword," they say.
Ah. It may be a good SEO keyword but i...
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40. Ask Ms. Social Networking Manners
August 13, 2011
Dear Ms. Social Networking Manners,
I'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big ba...
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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