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flyer printing.">Media has always been a very powerful tool that has shaped and influenced the opinions and ideas of many generations since Johannes Guttenberg invented the first printing press in the 1400’s which made it possible for modern day mass media. With more and more books and literary materials available, the literacy rate rose and the ordinary citizens became more involved in the running of a country because of the influx of new ideas and new mediums for the faster exchange of these ideas. However, during the pre-election campaign period, the media is not only a very powerful but it is also the most vital tool. It’s the very heart of every campaign. How else could candidates running for public office procure votes without getting their platforms and ideas heard across the board? You rarely hear of a unknown and obscure figure winning the elections because firstly, people want to know who they are voting for and what services they can offer to the public if they win. Secondly, a candidate only remains unknown and obscure if he does not invest in mass media campaigning. One form of mass media communication that has been proven time and again to be effective in bolstering a candidate’s popularity is print media made possible by flyer printing. It can be in the form of flyers, leaflets, posters and banners. But every State has different rules or guidelines for the kind of materials you can use or the things you can print on your flyers or leaflets or whatnot. Some ask that why in the age of internet should one campaign through print media by flyer printing? Simply for the following reasons: First off, print media by flyer printing especially flyers and leaflets can be targeted at a wider audience that includes those who are not familiar with the internet or mobile technology. These usually include the senior citizens, some of the older generation, citizens living in far-reaching places and those whose occupation doesn’t involve use of the internet. At least they get to be informed of who’s running. Secondly, print media can be found everywhere. Even the moment you step out of the street, you will find posters and flyers and leaflets tacked on walls, gates or streetlamps. These immediately attract the attention of a lot of people at once. Voters will get interested in the faces they see on these print-outs by flyer printing and will want to know more about them which makes discourse better because then people would start talking among themselves about the merits or platforms of different candidates. Discourse is always a positive tool in informed voting which, of course, is another perk. Research on the internet or other sources can be secondary sources for information of candidates once the interest of a person is sparked. Third, flyer printing of flyers and leaflets need to be distributed to people on the street. It encourages a candidate’s active participation in his or her own campaign. They actually get to be the ones to talk to the voting public about their plans and not just through a representative.
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