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Fallacies of Auto EXPO 2010 It was the morning of jan 10 , 2010 when our friends decided to go for Auto Expo 2010, Pragati Maidan, New Delhi. A chilled climate, a foggy morning we got ready and left for AUTO EXPO 2010. We reached their and saw the queue of people standing at the ticket counter. A huge rush, a crowd of millions of people which includes business executives, students, working class and enjoying class. Some how, we managed to reach at the ticket counter after being a part of the long queue for around half an hour. It was looking that the security is too tight as a lot of police was deployed at the entrance gates ( 7 gates ). We went inside Tata showroom. They were displaying the Jaguar , Prima trucks and many other vehicles were yet to launch in Indian market. The fallacy was that we (“We means us and mjority of the families and executive class “) were not able to see the car and neither the specifications of the car. Why……….?? The answer is huge rush, unorganized ways for sightseeing, no one available to stop the rush and the respected police men doing nothing but just seeing mob and allowing the mob to go and enjoy. Next comes the AUDI , here there was a line to get inside was of 1 kilometer so it was not possible to be a part of that line and wait for an hour just o see the new launches of the car. Next comes the FIAT; here we found that the rush was less so we went there and saw the new models yet to be launched. I tried to found out why was this so I analyzed that persons are not so interested to see the Fiat models. Next was Maruti- Suzuki & Hyundai but comparatively planning was seen there; may be the own staff of the companies were handling the visitors and were trained. Next was the Mercedes showroom, we were around 20 metres away from the showroom and found out that nearly 200 people are standing at the entrance gates and nothing was visible, actually the gatekeeper had stopped the visitors to get inside due to excessive rush so people collected at the gate and the gate keeper was opening the gate once in 15 minutes. Now when the gate was opened there was no organized way to let the visitors go inside hence the mob rushed and I saw two women being stabbed by the mob. One business executive fell down and was hurt brutally. The children lost the hands of their parents and were crying, the senior citizens of the country and the old people being crumbled, full wear and tear situation.. …Oh my God I felt like where the hell I am? Is this an auto expo or some place to be ashamed off ; The companies were not able to attract their target customers because they simply can’t .When the buyers could not see the then how will they buy? On the contrary the audience there was largely the “window shopping class” who have no work but eve tease. Instead of the business class the auto expo 2010 pragati maidan, New delhi was flourishing with majority of the lower strata of society category who neither see and nor allow others to see the product. Now Auto Expo is organized jointly by Automotive Component Manufacturers Association of India (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM) and other bodies. What are these esteemed bodies doing ? They claim to be the best ? Are’nt they capable of organizing the expo in a proper manner where every one whether the person belongs to any strata of society; the lower class or the upper class could properly see the new inventions in the world of automobiles? Why aren’t the companies objecting out this matter as clearly they are missing out their target customer , the one who actually want to buy so that all of them can benefit together? Minimal planning? Unorganized staff? Untrainned staff ? This is not expected from India’s biggest auto show. This is a question to the bodies organizing these types of grandeur shows?? Tauseef Jah tauseef@aol.in http://tauseef01.wordpress.com
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