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Brand of soft power as a key business transformation ceramics by whrget hegh





Article Author Biography
Brand of soft power as a key business transformation ceramics by
Article Posted: 07/26/2011
Article Views: 51
Articles Written: 1017
Word Count: 593
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Brand of soft power as a key business transformation ceramics


 
Business,Business News,Business Opportunities
Saying the village has a family, the older souls, together with the "outsider", highly Village neighborhood bully. Since feisty hostess married door, the psyche to change the status of the family. In order to expand the portal, keep the family of childbirth, birth to 78 children at one go. Hostess also provides a unwritten house rules: marriage and marriage over the wife's son to be from "a flourishing population," the family. Through the efforts of the hostess, two years after the marriage of local households has become the largest families. But let the hostess disappointed that her expectations were respected by the village, I hope the dream of the family more right to speak and did not materialize. Because she was busy having children, when other people are cultivating a college student, out of many "Golden Phoenix", the children are tired, can not afford their house for the kids to college.



What happened to this house, so I think the ceramic industry of market competition. As the ceramic industry sources said, until 2004, driven by consumption in the market, as long as product, production capacity will be invincible. As the sixties of last century's rural areas, the most influential voice of the people and brothers and sisters are often the most "big", is the so-called strength in numbers, while others lack capacity, lack of products, "small farmers" can only marginalized, with the "big" would disagree, then even if justified, can often only one side in a strong pressure swallow. In order to win in the market, one-third of an acre of land, a number of ceramic enterprises has introduced the "new brand", by adding "brothers and sisters" to achieve rapid expansion, through the "gang war" the way of their established position.



Undeniably, multi-brand management for a number of ceramic enterprises realize the power of scale development, and help them to rapidly accumulate, including funds, personnel, channel, etc., all kinds of resources for the development of enterprises laid a solid market base. Because of this, the present ceramic dealer for the brand judgments, largely based on the number of enterprises in production lines, production bases, exhibition area, and other hard power of the judge. Furthermore, some enterprises to create a strong brand position, have a lot invested in the exhibition building.



Unfortunately, although the overall market environment has changed, but industry There is also a very small number of enterprises in a new impetus to the brand Huo open market, growing at more than products, style Quan, consumer Qun coverage Guang as a brand powerful " example ", in fact, the nature of such acts or on selling the brand rather than selling products. And tigers peers, must be a beast of prey, soar with the Phoenix, will be Jun birds. Future business and market competition is the competition for resources and partners, is to seek investment confidence and trust in the parties, including consumers trust the brand of ceramics, as well as by ideology to influence and occupy the market of voice. This need to rely on the enterprise management concept, model, the core brand idea of soft power. At present, many people in the industry are actively promoted industrial transformation and upgrading, for brand development path, while the corporate soft power can be enhanced in the root, is a ceramic brand transformation success.

I am an expert from China Hardware Suppliers, usually analyzes all kind of industries situation, such as all steel chairs , wire basket drawer.

Related Articles - all steel chairs, wire basket drawer,

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