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Imagine this: A group of friends is in the mood for Thai food. They are not familiar with any local Thai restaurants and so they pull out their smartphones to do a Google search. You own a Thai restaurant in this city, but yours is not the business that appears at the top of the search results. You do have a website, and in fact, your restaurant has better reviews. Unfortunately, this group of friends will miss out on your great food, and you will lose out on their business because you did not follow the basics of local optimization . Be Specific The reason your website did not show up in this list of results is because the address you listed on your website was not specific and their search was specific. To catch the attention of people who are searching for local business, make sure that you specifically list the city where your business is located, with your exact address so that customers can view your location on a map. Many potential customers will rely on the Google search results and the map that accompanies them. They will often make their selection based on the businesses that appear within a certain radius from where they are located. Make Searching Easy Make it easy for your customers to have access to all the information they will need to make their decision. Anticipate their questions and provide them with the relevant answers. Make sure your business listing includes the hours that you are open, your address, your phone number, and anything else you think they might want to know. If you are a restaurant owner, make it easy for them to view your menu. If you own a furniture store, provide clear links to your product catalogue. As you follow the basics of local optimization, you will see your business will increase. OrangeSoda is an internet marketing company that helps businesses succeed online by taking all of the complicated jargon like SEO, PPC, Social, and HTML, and turning it into comprehensive marketing strategies stamped with personal service. Our dedicated team of experts give every business special care and clear reporting. For more information about Basics of local optimization , visit us now! (http://www.orangesoda.com/blog/local-optimization-basics/)
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