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I really miss my gym and all the fit, muscular people that I see there. What’s the gym I go to, you wonder? One of the most convenient gyms around. Planet Fitness. It’s inexpensive, it’s relatively close to my house, my friend recommended it. They’re simply one of the best gyms around. My first day of exercising there was not that bad of an experience. Partially it’s because I’ve had a weight training class back in high school, but it’s something about the brand that makes me feel comfortable. The company’s slogan is written everywhere. “The Judgement Free Zone.” That saying is referring to a typical fear that beginners face when they first start working out in the gym. The fear of being judged. With hardcore weightlifters everywhere, gyms can be intimidating to beginners, especially if they’re not as toned, and they’re working out alone. Nothing else is going on inside their head except the fact that they want to leave. But Planet Fitness is completely aware of that fear. So they built their brand around making everyone in the gym feel safe and comfortable, beginner or veteran. I remember on my first day. I was exercising, I saw their mission statement. After I read it, I had no feelings of doubt nor fear. I chose the right gym. And this can be a great marketing lesson for your business. Knowing the fears of your customers. Whether it has to do with the problems they’re facing, or when it comes to buying new products or services. And as long as you address the fears of your customer, then they should have no hesitation to buy what you sell them. About the author: Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. If you found this reading helpful, there are more tips like these waiting to be read at EllisenWang.com. When you go there, you can opt in for daily copywriting, email marketing, and business tips. I'll also send you free sample chapters of my $20 retail value book called "How to Become an Email Titan." It teaches you how to write email copy that your subscribers will never get enough of and will make them want to buy from you. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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