One day I was giving my email list a little checkup to see how you and the rest of my readers were doing, and I saw a couple of eye-catching things. |
Some people who opted into my email list never read a single email I sent other than the one that has the link to my lead magnet, the sample chapters of How to Become an Email Titan. I immediately booted them out because they just wanted the free information hoping they’d learn a new secret tip or something.
Other people left because they complained about getting too many emails from me. I couldn’t wrap my head around that because both my opt-in page and welcome email stated that I’d be sending emails everyday. So there shouldn’t be any surprises there.
Then there was one interesting pattern I noticed.
More often than not, I see people unsubscribing after reading my potentially controversial emails.
The most recent example:
My “Why I dropped out of one of the biggest Facebook business challenge groups” email.
I mentioned some points that can be upsetting to some people, and I’m guessing that’s what it accomplished.
On the other hand, some of my readers loved the email and agreed with what I said.
You may think controversy is something to stray away from because it causes so much drama and headaches.
But actually, it’s a great thing to use to get more engagement and build a stronger bond with your readers.
At the same time, you repel the people you don’t want around.
If you want to learn more about writing engaging emails, check out How to Become an Email Titan.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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