I used to be subscribed to the Morning Brew newsletter. |
If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way.
Their headlines are straightforward (And sometimes clever).
And they give the main gist of the news in just a few sentences, one paragraph at max.
What’s even more impressive is how well they create their sponsored ads to get you to read them.
They keep the formatting of the ads consistent with the rest of their newsletter. As for the text, the writing style and tone is also consistent.
So what happens as a result?
Their ads look like another news article. Once you start reading their ads, you won’t even realize that you were reading an ad until you get to the very end.
It’s so well done.
If you want to see what I mean, look up the Morning Brew newsletter archives.
There was an old 15 page sales letter written by one of the legendary marketers, Dan Kennedy, where he was offering a program teaching people how to build a coaching/consulting business.
What was great about this particular sales letter was that Dan Kennedy didn’t make it sound like a pure sales pitch. He also included some great educational content so even if people read through the entire letter and decide not to buy the program, they’ll still walk away learning something new.
So why am I telling you all this?
Well my fellow reader, it’s to stress how powerful it is to combine your promotions with educational content.
If you do it right, your readers will have their eyes glued to your content and not even realize they’re being sold to.
In fact, this concept is the main thing that drives my entire email writing methodology.
And I go deeper into this in my book, How to Become an Email Titan.
If you want to read more about this, here’s the link to the sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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