If you’ve been on my list for a while, then you’ve probably noticed that my emails aren’t like the typical company newsletters you see. |
They’re text only, heavy on storytelling, and they’re focused on building relationships with my subscribers.
And while I do heavily support my way of writing emails, it’s not for everyone.
Here’s what I mean.
I’ve been signing up on email lists of companies that do a lot of email marketing, and the main thing I noticed is that a lot of them send shorter, to-the-point emails.
And I suspect they go that route for a few reasons:
1. Their product sales pages are obnoxiously long. I’m talking 50 to 80 pages long. They want the emails to just persuade their subscribers to check out the sales page. Then they let their sales page do the selling.
2. They’re in an industry where their customers don’t tend to stick around for a long time.
The business opportunity niche.
People in that niche tend to have shiny object syndrome and jump from one opportunity to the next.
So because of that, those businesses are just trying to sell as much as they can to those people before they go off and find their next new opportunity.
You might be asking, is that ethical? I’ll leave you to form your own opinion.
But the point is, my way of writing emails isn’t for you if you’re not concerned about building relationships with your customers and just want to sell them stuff. You might as well save yourself some time and write short sales emails.
If you have the complete opposite priorities, then the information in How to Become an Email Titan may be right for you.
Use the link below to your free sample chapters.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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