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Businesses are increasingly using mailers to directly connect with their consumers and audience. Newsletters are common form of mailers that businesses are using. They are attractive and easy-to-read as compared to mail’s that just has plain text. Businesses are also running effective marketing campaigns through e-mails. But to use emails effectively, a good design is a pre-requisite. One of the best known and widely used techniques to designing newsletters and later sending them through e-mails is PSD to e-mail conversion. How to Convert PSD to Email Easily 1. Design using Photoshop : In the first step you will need to get your design in place. For that using Photoshop is the most acceptable technique. While designing, you have to pay attention to the look of the page, the colors used, the fonts chosen etc. It should also be remembered that the text should be legible and the images pixel perfect. Photoshop is an exciting tool which gives immense power to the designer. If you can use Photoshop optimally, you can really create an interesting and appealing newsletter. 2. Slice PSD for Conversion : Once the design is ready in Photoshop you will need to slice the file into different layers so that it is easier to convert. Each sliced file has to be saved separately with a unique name. It is crucial that the layers are sliced precisely so that later the newsletter is pixel perfect. Precision becomes important for coding too as well etched out layers can be easily coded and designated different work. 3. Conversion to HTML : The most important step in the PSD to Email conversion is coding using the markup language HTML and XHTML. The sliced layers should be converted manually so that there are no errors in the process. While converting to HTML, care should also be taken that clean codes are used. 4. Getting W3C Validation : After converting the PSD file to HTML, the next step is to get a W3C validation. W3C validation is the accreditation given by the World Wide Web Consortium – an international group of Internet experts and practitioners. It is important that you get a W3C validation as it proves that your site is bug free and entails to all international Internet standards. 5. Final Integration : After designing the mailer in Photoshop and slicing the layers into different files, converting the PSD files into HTML/XHTML and after getting the W3C validation, comes the stage of final integration with the email clients. In this stage, the PSD file has to be turned into an e-mail. To do this the newly-made e-mail has to be integrated with desktop email clients such as Outlook and Thunderbird. The file also needs to be integrated with online services such as Yahoo!, Gmail and Hotmail. The integration process will vary from client to client and thus is a little time taking. 6. Test the Final Output : Once all the steps have been followed, do not forget to test for the final result. To test, run the recently converted file in various browsers such as IE, Chrome, Firefox etc. Also open the mail using various email clients. This post is shared by MarkupBox, a specialized PSD to HTML Conversion Company, backed with years of experience and diligent professionals. MarkupBox offers PSD to CSS, Convert PSD to HTML, PSD to HTML5 and conversion services like PSD to WordPress, ,PSD to Joomla, to PSD to Drupal, PSD to Email and much more.
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