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How can you multiply your salesforce without... ...hiring more people? ...spending extra time on sales training? ...spending extra money on salary and commission? Give up? The answer is...Email Copywriting! Yes, you probably saw that coming. And I know, it was one of the lamer riddles you've heard in your life. But it's true! Having good copy is like having your own free-labor, virtual salesperson. You create a landing page where people can sign up for your email list, drive some hot traffic to that page, email them regularly promoting your products, and watch the sales come in. Sounds great right? But just like everything else in this world, every good thing has its dark side. Let me explain. When you make your offer to your potential customers, they're going to be skeptical and question the heIl out of your product. In person, you can easily address whatever objections your potential customers have for your product. But when you sell on the Internet, it's harder to do so since they're not physically in front of you. That's why whenever you write your copy, you have to anticipate their objections. You have to be able to predict what they might be thinking when they listen (or in this case read) to your offer, and then address it right away in your copy. That's why when I work with clients, I always ask them a series of market research questions, and one specific question I ask is: "What are three (or more) objections that would come up when a potential customer learns about your product or service? And how would you address those objections?" That's a question you should ask yourself and talk about when you sell your own products or services to your subscribers through email. And when you do it correctly, you'll have removed almost, if not all, of their buying resistance by the time they get to the end of your copy. It'll definitely take some time and practice to get this down. And when you do, you'll reach a whole new level of persuasion with your sales emails. About the author: Hi, I'm Ellisen and I'm a copywriter. I help businesses make more sales by building relationships with their audience through old fashioned email. I have a website called EllisenWang.com. When you go there, you can optin for daily copywriting, email marketing, and business tips. I'll also send you a free e-book called "5 Steps to Create Money Generating Emails." It teaches you step-by-step how to write converting and compelling sales emails. If you don't want to optin, you can also read through my blog and listen to my audios for more marketing content.
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