|
|
 |
|
|
3 Ways to Leverage Your Marketing Material by Liz Uram
|
|
|
3 Ways to Leverage Your Marketing Material |
|
|
|
|
|
Free Web Resources,Internet Marketing,Marketing
|
|
|
First of all, what does leverage mean? It means to use a quality or advantage to get a desired outcome or result. The outcome or result you’re looking for is to grow your business and increase your brand, right? The quality of advantage you are going to use to accomplish that is your expertise. The idea I’m going to share with today is based on using your area of expertise in multiple ways to establish yourself as the authority figure in your area. The reason behind this is to simplify and systematize your marketing efforts. There are so many options for marketing that it can be overwhelming and frustrating when you’re setting up your strategy. One caveat first: this works best when you have a clear idea of what you’re doing and who you’re doing it for. In other words, your marketing to your ideal client. For today’s exercise let’s use an article as our starting point. Writing an article is a great way to establish yourself as an expert. Even if writing isn’t your favorite thing to do, it is worth developing this skill and making it a central part of your marketing arsenal. Why? Because there are so many ways to reuse an article. Another way to look at it is developing content. Content adds value and you want to be known as a resource. It doesn’t need to be a long article. In fact, the shorter the better as long as you pack it full of content rich material. Once you have a topic that is relevant to your audience (why the target market is important) and you have written the article here are the ways you can use it: 1) Post it on your blog. You can set up a blog for free on wordpress.com. Once your blog is set up you can link to it from your website. 2) Then copy the URL and post your fascinating article to your Facebook fan page, your groups on LinkedIn, and Twitter. Your archived articles are a great resource when you’re updating your social media sites. 3) Use your article as a base for developing a seminar or webinar. Become known as the expert in your field by consistently presenting quality content. There’s no getting around the fact that there is work involved. You have to come up with the topic and write the article but once you have it you can use it multiple ways and that is the key to leveraging your material. That is the key to saving yourself time and money. Here’s how this works in real life: Each week I decide on the topic for Monday Morning Movation then I write it up so I have an outline for the call, the outline becomes an article for my blog, my blog become a post for my social media accounts, and as I build my library of articles I will have a material for a book or a seminar. It takes about 45 minutes a week and I have a system in place. Liz Uram is a certified professional coach, has a B.S. in Organizational Leadership, is the author of ‘How to Organize & Manage Your Time – A One Year Planning and Action Guide’, and is an award-winning speaker. She specializes in helping entrepreneurs and solo professionals attract more qualified leads, get more clients, and make more money! Request your free eBook 5 Steps to Boost Your Business Now
Related Articles -
marketing, entrepreneurs, small business, more clients, leads, prospects, internet marketing,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
MICHAEL BRESCIANI
Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
LEVAL AINAH
I am an internet marketer and also an educator. My goal is to help others who are looking to improve...more
|
|
|
|
|
PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
