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• Future growth in Brazil Fitness Industry is expected to be led by the fitness services market. • The leading players in the fitness services market namely Bio Ritmo, Bodytech, Companhia Athletica and Runner will continue to rely on the strategy of reducing subscription rates to attract consumers. Ken Research announced its latest publication on “Brazil Fitness Services and Equipment Industry Outlook to 2019” which provides a comprehensive analysis of the fitness services and equipments market of Brazil. The report covers various aspects such as market size of Brazil Fitness Industry, segmentation on the basis of services and equipments market, regional demand, subscription rates, nature of organization of the market and source of procurement of the equipment. This report also offers prevalent trends and developments in industry, government regulations, SWOT analysis, external environment analysis, and challenges in the industry. The report covers the competitive landscape of the industry in which the information related to the players operating in this industry has been comprehensively presented. It also includes information on the major macroeconomic indicators affecting the market. Moreover, the report also offers information regarding the investment and franchise models operating in the market and the trends in the Brazil fitness industry. The report will help industry consultants, domestic and imported fitness equipment manufacturers, fitness centers as well as other stakeholders to align their market centric strategies according to ongoing and expected trends in the future. The Brazil Fitness Industry will continue to grow in the next few years with the increasing instances of obesity, rising significance of appearances in daily life and improving economic conditions in the country. Despite an economic slowdown in the country, the fitness services market has grown at a CAGR of ~% during 2009 to 2014. Further, a rise in the number of fitness centers has also led to an increase in the number of equipments required. According to the research report, the revenues from the Brazil fitness industry are expected to expand to USD 5,340.5 million in 2019, growing with a CAGR of ~% from 2015 to 2019. The future growth of the fitness services industry is attributed to the rising instances of obesity and improvement in the economic conditions of the country. “Brazil is the world’s second largest fitness industry in terms of number of fitness centers. With the increasing number of international sports events being conducted in Brazil and the rise in the instances of obesity and related health issues such as diabetes and hypertension, the fitness industry would play a major role in the country. Use of poor quality second hand equipment, upcoming trend of video on demand services for exercising and the poor investment climate can serve as the major drawbacks for the industry.”, according to the Research Analyst, Ken Research. The Analyst at Ken Research also recommends that it is essential that the trainers must interact with all the clients face to face and give them personal advice based on their own physical individual problems. Moreover, Apart from investing in the expansion of branches, the expansion of awareness about the fitness centers is also essential. This entails an expansion in the advertisement expenditure of the fitness centers as well. The more they advertise, the more the customers will be attracted to join the fitness centers. Key Topics Covered in the Report: Brazil Fitness Industry - Market Size by Revenues - Market Segmentation by o Fitness Services and Equipment Brazil Fitness Services Market - Market Size by Revenue - Market Segmentation by o Product Categories o Nature of Organization o Regional Demand o Services Provided o Subscription Charges o Area of the Gym Brazil Fitness Equipment Market - Market Size by Revenue - Market Segmentation by o Source of Procurement o Regional Demand o End Users o Institutional Users o Type of Equipment - Growth Drivers - Trends and Development - Issues and Challenges - SWOT Analysis - Competition and Market Share - Future Outlook - Analyst Recommendations - Macro Economic Parameters Key Product Mentioned in the Report Personal Trainers Gym Pilate Yoga Martial Arts Swimming Treadmills Stationary Bikes Elliptical Machines Free Weights Machines Companies Covered in the Report Bio Ritmo Bodytech Companhia Athletica Runner Movement Life Fitness Technogym Matrix Related Reports: India Fitness Services and Equipment Industry Outlook to 2019 - Increasing Obesity and Disposable Income to Spur Future Growth The UK Health and Wellness Industry Outlook to 2017 - Robust Growth in Fitness and Nutraceutical Segment Italy Nutraceuticals Industry Outlook to 2017 - Growing Demand from Fitness Conscious Population to Fortify Revenues Contact: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249
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