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Each time you submit an article, you'll include a resource box (aka: author bio). The resource box is a very important part of your article submission, because it's the one place where you can talk about yourself, your business and your website. That's the spot where you can also link to your website and try to get readers to go there. Lots of times people will just come up with one basic author bio and use it for every submission. You may have wondered: "Is there is any benefit to creating a new resource box for each article I submit?" That's a great question, and there are several benefits to not using the same one each time. For one thing, you can get better clicks from the article to your website if you change up the bio for each article (more on that below). There are also SEO benefits to using unique ones. It helps the content on the page be perceived as unique, and it also allows you to target different keywords in the author bio area. What strategy should you take with your author bio? You have a few options: 1 - You can customize your resource box to suit each particular article. This an excellent strategy for getting the most number of clicks from the article to your website. Think about it--the reader of your article was attracted to your topic, and if you continue your discussion of that topic in the resource box, the reader is more likely to continue reading (rather than just skipping over the the section that talks about you and your website). You can do this very simply by taking the first line of your resource area and using it as a transition between the article and the author bio. Let's say your article is about dog grooming--the first line of the resource box could say: "If you enjoyed these 5 dog grooming tips, pick up your free e-book with 50 more professional grooming tips at my website." And then you would link to your site and provide some further information about yourself as the author. Another idea is to have one basic biography that you tweak a little for each article, as you're submitting the article. In that case, you don't have to write a new one from scratch for each article; you're just altering your basic one so that it's customized to the article. 2 - You can create several general resource boxes that you alternate. This is particularly helpful if you have a list of keyword phrases that you're targeting in your author bio. Just take each keyword phrase and write some biographical info about the author that incorporates it. You can either store these in a document, or a lot of article directories will allow you to save a certain number of bios to use interchangeably. This way, you don't have to be creating new ones each time, but you'll still have the benefit of having a few different resource boxes that target different keywords. It is a good idea to not use the same resource box each time. You can either create a unique author bio customized to each article, or you can just do your resource boxes around your keyword phrases, and alternate them for each article submission. Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot - and it's all 100% free! Get free blog content now.
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