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Forrester’s Research stated that in the years 2011 to 2016 more than 26 percent of the advertising would come from interactive marketing which would reach a grand total of 77 billion dollars and of which 33 billion dollars would come through search. The Internet marketers would change their strategy from being found through any medium and not limiting oneself to the search engines. There have been many posts that state the change of address especially referring to Google, but there has been hardly any mention of changes wherein Google acts as catalyst leading to convergence and collaboration. The result is that there has been completely new method of thinking by which search engine optimization companies is going to implement SEO and SMO strategies. A whole new ecosystem of SEO would be visible with new roles that are completely justifiable. Google has altered new methods people would find information through search. Taking a complete new step, the search results would now integrate trust and authority by including people, profiles, content, and pages in the search results. The recent algorithm change in the search engines has all been about the content and their relevancy issues. The SSL changes have further lead website optimizers to adapt new methods of working and focus mainly on the content, social media signals and technology. Converging SEO, Content Marketing and Social Media The alterations in the sector and in the algorithms of the search engines would represent the convergence of the search, data and personalization, social media, strategy and tactics. There has been an increased importance placed on social media content, seeding and sharing. This made it a part of the SEO techniques. This amalgamation meant that change is no longer imminent but upon us. Bringing the world into the search results, many marketers would argue that inclusion of the major social media websites has affected the way SEO work. The convergence does not stop at SEO and social media. It has given way to quality content from different social media websites to influence the website ranks. Now, SEO strategies are being built around the circle of social media. As this convergence becomes more prominent, it has led to further alterations even in the technology landscape. This would mean building and adding of features that would result changes of the search environment and thereby lead to the convergence of social media, content marketing and SEO. This market has also presented different kinds of tools and platforms that are being developed for the overall improvement in the productivity and efficiency. However, with the sheer number of tools available for the SEO platform, finding the appropriate tool can be difficult and would depend on the scope and objective of the project. Once the changes in the search environment has been clearly understood, it is time to focus on the content and the social signals that would lead to growth and brand awareness. It is important to reinvent the SEO wheel and take up processes that would provide the key brand presence. Gone are the days when there were the debates between the white hat vs. black hat, today, the debate has moved onto the inbound marketing to black hat social media techniques. The strategies, the tools and the approach towards this new convergent SEO would be affecting the results and since this has changed, taking the action is complete new process. If one is ready to acknowledge the changes in the search world, the opportunities, tools, and platforms, they can take advantage of all of them right now. Author Bio: The search engine optimization companies have acknowledged the new alterations occurring in the SEO ecosystems and thereby have changed their approach accordingly. To know more about the services, contact us at seomantra.net
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