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It’s been a long while since I watched this one particular show. Black Mirror If you’ve never heard of it, it’s a science fiction show where it shows the dark sides of new technology. Most of the episodes are dark, depressing, sometimes graphic. Rarely do they have light-hearted episodes. But what impresses me the most about this show is the unexpected plot twists. But I’m not going to talk about that. Today, I want to talk about a specific episode that’s also one of my favorites. Nosedive. If you haven’t seen this episode yet, there are most likely going to be spoilers beyond this sentence, so beware. If you don’t want to spoil yourself, you should stop reading at this point. If you don’t care, then carry on. This particular episode takes place in a world where there’s a Yelp rating system, but for people. The main character, Lacie, is obsessed with trying to achieve a 5.0 rating from her current rating, 4.2. She comes across a luxurious apartment that she wants to move into, but it’s too expensive for her. Her realtor told her that she can qualify for a discount only if she increases her rating up to 4.5. During a consultation with her ratings advisor (similar to a financial advisor but for your ratings), she found out that she can achieve a 4.5 after 18 months, which is way too long for her. Fortunately, an alternative plan came up when one of her friend’s invited her to be the maid of honor during her wedding, which is going to be full of highly rated guests. To make long story short, Lacie went through a chain of unfortunate events that degraded her ratings dramatically, which led to her to be uninvited to the wedding. Despite that, she crashed it, caused a bunch of chaos, and got arrested. At the end, she got removed from the ratings system. A few thoughts came into my mind after watching this. 1. Having this system in the real world would truly suck. It would be too exhausting to put up a fake kind personality just for the sake of maintaining a good rating. 2. The only way to win the system is by not playing it. There were a couple of characters that were introduced throughout the episode who didn’t care about getting a high rating. It was obvious, just by the way they behave, that they live a stress-free life. 3. It’s too exhausting to be nice and to please every single person, and it’s just not possible to do so (to please everyone that is). You’re better off being yourself and letting people decide to stay with you or leave. And that’s one of the reasons why email is so great. It’s a tool where you can truly be yourself, and build relationships with people who actually like you and believe in your business. That’s where How to Become an Email Titan comes in, which you can get here... https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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