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Over the weekend, I caught up with a friend whom I haven’t seen in over 10 months. The reasons are quite obvious. But the less obvious reason is that he’s been traveling out-of-state. We caught up over lunch. We ate at a place called Dan & John’s Wings. If you’re in New York City, I highly recommend eating there at least once. Their chicken wings are addictively delicious. Anyways, that’s besides the point. One of the things I found out from my friend is that he started his own matchmaking agency. And no, it’s not what you most likely think it is. It’s not one of those dating agencies where you get matched with a potential compatible partner. His business is more built like a self-improvement/dating coach-like style of business. To do some market research and get his first few clients, he signed up for every modern dating site you can think of: Tinder, Bumble, OKCupid, Coffee Meets Bagel, you name it. After some funny conversations with a few people, he managed to sign his first few clients. In the future, he plans to travel to the west coast and to Europe to test the market there. Very interesting lesson there. Most of the time when I see people trying to find new customers and clients, they take the shotgun approach and talk to anyone as long as they breathe and have a heartbeat. To a certain degree, I get it. Sometimes you don’t have a choice but to go with that approach. But if you want to play this client acquisition game on easy mode, then you should go to the place where people are already looking for what you’re offering. One of those places is your email list. If people join, then to some degree, they are looking for what you’re offering. Once they’re on board, the best thing you can do is consistently keep in touch with them with your emails, preferably the emails I teach you to write in How to Become an Email Titan. To get your hands on the sample chapters, use the link below. https://EllisenWang.com/email-titan-sample About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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