I never completely understood the idea of businesses outsourcing customer service. |
I know that part of the reason is to save money.
But I read this line from an article,
“Outsourcing customer service is not necessarily about cutting corners – it’s about doing your best to fulfill the customer service needs of your customers, and to leave them with a positive experience.”
And it didn’t sit well with me.
Because from my personal experience and the experience of others, dealing with companies with their customer service representatives located overseas can be anything but a positive experience.
Dealing with representatives that ONLY follows their script. It’s not a good experience when they’re reading from the script, but you’re not getting the help you need which makes you frustrated, then they respond to you by reading other lines from the script (and blatantly too, I should add), which makes you even more frustrated.
Plus, when you deal with outsourced customer service representatives, it doesn’t feel like you’re getting help from the company itself.
On the other hand, when you have, perhaps, the CEO him or herself helping you with your issues, that’s a completely different experience. And you’d probably get much faster help too since he or she knows their business inside and out.
However, I understand not every business owner will have the time to be able to do that, but that doesn’t mean there aren’t other ways to give your customers a great experience.
That’s where Vance Morris’ Tales From the Customer Service Crypt comes in.
This short book contains over 40 different ways to improve your customer’s experience with your business.
Which will keep them happy, stick around longer, keep you from dealing with headache inducing experiences.
All you need to do is click my affiliate link below to get your copy.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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