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Two days ago, I had a coffee chat with a former advertising agency co-founder. From time to time, I’d have passing thoughts of taking what I do now and expanding it into an agency. So why not talk to someone who has already been there and done that. She shared the story of how she and her co-founder successfully jumpstarted the agency by tapping into their strong network and brought in their first few clients through that. And then I decided to ask her, “What does it mean to have a strong network?” In my mind, I always thought having a strong network meant regularly keeping in touch with the hundreds of people you met throughout the years of networking. And that thought alone was pretty daunting, especially since I can only socialize with so many people for so long. But listening to her explanation gave me a new perspective, and how my network might be bigger than I originally thought. From what she told me, it all boils down to having people in your network whom you have shared experiences with. It’s also important to regularly keep in touch with them, but not as frequently as I thought. For example, She keeps in touch with a coworker, maybe, once every couple of years, which I found to be a bit of a surprise. Hopefully, this was a tiny bit helpful, at the very least, and eye-opening at its best. And if you’re looking for ways to grow your network, whether it be to find new customers and clients, or business partners, I highly suggest you check out Lunchclub. You can use my personal invitation link below to skip the waiting line and get immediate access. https://lunchclub.com/?invite_code=ellisen About the author: Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.
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