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Website promotion or search engine optimization is simply put making the website net worthy. Do visitors find your best site a useful resource? Ask this question yourself before you start promoting your website. Website promotion is a complex and comprehensive exercise and the ultimate aim is to achieve the objective or goal. So begin with making a good website with unique information and utilities. Search engine optimization is a professional job but there is no harm in understanding Seo. You can better deal with a website promotion company if you understand Seo. A good web site is a useful resource with lot of in formation and utilities. The site design should be apt from all angles of website design guidelines. This is what the search engine look for and their algorithms are quick to make out the site worthiness.For good ranking performance a site should have regular build up and content creation that is unique so that new and returning visitors find something new all the time. Biggest menace in Seo techniques is trying to fool search engine algorithms also known as spamming. The search engines in the due process have learned to recognize and penalize spam techniques used by some search engine optimizers. No search engine company would like to show a useless resource on SERPs. Hence, however aggressive your website optimization or Seo is it will not yield fruitful results unless until your site is good. Seo comes in two main parts on page optimization and off page optimization. On page optimization is making your site worthy using suitable mpany would like to show a useless resource on SERPs. Hence, however aggressive your web design concept and designing technology. All elements of a web page matter from the formatting, content onsite to images, banners and any other utility. Off page optimization is another key activity in website promotion. All search engine look for the popularity of your website. One good method is to see who links to your site. If your site is linked to by reputed useful sites than the back link you get is weighted very high and your site is ranked accordingly on search term related to the topic. Besides this back links carry other information about your site especially the anchor text used. The anchor text tells the search engines what words are being used to describe the site topic. Based on the numerical usage of a particular anchor text the site is ranked high on that term.
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