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This report addresses how people’s identity relates to attitudes to climate change, and how this can be used in marketing. A general finding from academic research is that people with more materialistic values tend to have less concern for the environment – yet marketers need to know what this means in selling specific low carbon products to specific demographic sub-groups, in different cultures and in different product categories. Selling a micro-energy system is different to selling a Prius, which is different from getting people to take the train! This report also considers how people’s personal passions are correlated to concern about climate change – and how this varies by age/gender sub-groups in different countries. A major issue is whether a belief about the threat of climate change makes us more interested in the natural world. Finally, this report investigates whether the source of a respondent’s household income has an impact on their belief in climate change. As Caesar observed ‘Men willingly believe what they wish’. Questions addressed • Is there a link between materialism and attitudes towards climate change, and how strong is this relative to other demographic and cultural differences? • Do people who think the Prius as ‘desirable’ have a distinctive values profile? How could this be used in leading Toyota marketing in the US? • Can a ‘status-based materialistic’ marketing approach be useful in getting people to make low-carbon improvements to their home? • How much do people’s passions and leisure pursuits vary according to their concern about climate change? How might this be useful in a media strategy? • Does the threat of climate change make people more (consciously) attracted to nature? What opportunities and implications are there for the travel industry? • Do people’s opinions about climate change vary by which industry sector their household members are employed? For more information, please visit : http://www.aarkstore.com/reports/Values-passions-incentives-in-relation-to-climate-change-An-international-quantitative-investigation-into-the-public-s-lifestyle-values-leisure-pursuits-and-occupational-incentives-in-relation-to-climate-change-Environmental-Choices-2-c-13629.html Or email us at press@aarkstore.com or call +919272852585 Aarkstore Enterprise Tel : +912227453309 Mobile No: +919272852585 Email : contact@aarkstore.com Website : http://www.aarkstore.com Blog: http://blogs.aarkstore.com/ Follow us on twitter: http://twitter.com/aarkstoredotcom
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