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Apart from earning millions of dollars for a company, what are the top qualities that the highest rated wrinkle cream could possibly have? Who is the best judge? The consumer of course! Why are some consumers' groups on the warpath against synthetic ingredients used widely in cosmetics? Simply because they are harmful to our health and they can cause all sorts of problems. Any skin care product which wants the accolade for the highest rated wrinkle cream will have to state very clearly that they do NOT use any synthetic ingredients in their products. That would be one top quality,for starters. Benzoic acid Let me give you a few examples of synthetic chemicals. Ever heard of benzoic acid? It is usually mixed with methylparaben and is highly toxic. The parabens are generally bad news. Also consider urea. I am using a lotion for dry skin at the moment and it very clearly states that it contains urea, so maybe I should throw it out. Why? Problems with urea. Well, Imidazolidinyl Urea and Diazolidinyl Urea are preservatives used widely in the industry. According to the American Academy of Dermatology, they are the main culprits in contact dermatitis. Similarly with alcohol as that can actually cause dry skin- a real case of the cure being worse than the disease. How much research? As regards the second top quality, I would say that this is the amount of time and money a nutraceutical company dedicates to research and also states this very clearly on its website. Too often, companies concentrate on the glitter and the glamour and pay through the nose for testimonials but they are very mean with research. You can easily tell if a company is serious about this. If you have any doubts about whether you should buy wrinkle cream, find the answers to the following questions. Do they mention their facility, the research, the processing methods, the clinical trials, the source of their ingredients and so on? If all these things are glossed over, well, they cannot possibly claim to have the highest rated wrinkle cream on the market. Transparency The third top quality in getting the highest rated wrinkle cream for me is transparency. In other words, the quantities of pure ingredients as stated on the label of their products are actually true. In addition, you should look and see what their guarantee policy is. I know that the company on my website actually offers a 100% six month guarantee with no questions asked. This is unsurpassed in the cosmetics industry. Why not click through and see how this company over delivers on every aspect of skin care. Considering whether you should buy wrinkle cream from them? It's a no brainer. William Colbert is a natural health enthusiast. Discover what are the best natural ingredients for a safe and effective anti aging skin care treatment at his site :- http://www.health-and-skin-care.com/ You can find out what are the really effective ingredients used in the highest rated wrinkle cream
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