Amazines Free Article Archive
www.amazines.com - Monday, May 20, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133295)
 Advice (160816)
 Affiliate Programs (34734)
 Art and Culture (73674)
 Automotive (145642)
 Blogs (75018)
 Boating (9841)
 Books (17130)
 Buddhism (4124)
 Business (1328276)
 Business News (426309)
 Business Opportunities (366257)
 Camping (10952)
 Career (72762)
 Christianity (15839)
 Collecting (11636)
 Communication (115054)
 Computers (241947)
 Construction (38992)
 Consumer (49679)
 Cooking (17061)
 Copywriting (6567)
 Crafts (18204)
 Cuisine (7538)
 Current Affairs (20380)
 Dating (45774)
 EBooks (19685)
 E-Commerce (48193)
 Education (185180)
 Electronics (83491)
 Email (6389)
 Entertainment (159819)
 Environment (28933)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1553)
 Family & Parenting (110897)
 Fashion & Cosmetics (196383)
 Female Entrepreneurs (11842)
 Feng Shui (130)
 Finance & Investment (310257)
 Fitness (105903)
 Food & Beverages (62849)
 Free Web Resources (7938)
 Gambling (30213)
 Gardening (25079)
 Government (10513)
 Health (629243)
 Hinduism (2206)
 Hobbies (44032)
 Home Business (91544)
 Home Improvement (251321)
 Home Repair (46116)
 Humor (4815)
 Import - Export (5449)
 Insurance (45118)
 Interior Design (29544)
 International Property (3485)
 Internet (190967)
 Internet Marketing (146303)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80457)
 Link Popularity (4592)
 Manufacturing (20838)
 Marketing (98757)
 MLM (14136)
 Motivation (18211)
 Music (26998)
 New to the Internet (9476)
 Non-Profit Organizations (4048)
 Online Shopping (129608)
 Organizing (7802)
 Party Ideas (11856)
 Pets (38081)
 Poetry (2234)
 Press Release (12670)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126610)
 Recreation & Leisure (95247)
 Relationships (87449)
 Research (16157)
 Sales (80313)
 Science & Technology (110157)
 Search Engines (23445)
 Self Improvement (153090)
 Seniors (6228)
 Sexuality (35942)
 Small Business (49281)
 Software (82955)
 Spiritual (23461)
 Sports (116071)
 Tax (7658)
 Telecommuting (34064)
 Travel & Tourism (307161)
 UK Property Investment (3118)
 Video Games (13422)
 Web Traffic (11724)
 Website Design (56803)
 Website Promotion (36556)
 World News (1000+)
 Writing (35761)
Author Spotlight
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
BARRY BROWN

Barry K. Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn't ...more
ALEN OWEN

I am an essay writer with vast experience in data analysis, PowerPoint writing and research paper ed...more
JULIANA FOLEY

I am a single mother of a beautiful little girl. I like ghost hunter wednesdays. I love Oreo's dippe...more
ANISH SAH

My Name is Anish Sah, I am an Internet Marketing and SEO Expert, Social Media Guru and young Entrepr...more


Common Vision: Creator of Mission & Goals (Part 3) by Gene Myers





Common Vision: Creator of Mission & Goals (Part 3) by
Article Posted: 03/22/2010
Article Views: 426
Articles Written: 187
Word Count: 536
Article Votes: 2
AddThis Social Bookmark Button

Common Vision: Creator of Mission & Goals (Part 3)


 
Business,Education,Small Business
I promised that I would articulate the difference among common vision, mission statements, and goals; and in this third article in a series of four, I am ready to deliver on that promise.

First let's consider vision versus mission. The difference is vast.

Vision comes from the heart and mission comes from the head. A mission statement is a pronouncement of what the business is, its goals, its ranking, return on equity and net assets, increased profitability, etc. A vision cannot be expressed in numbers. Numbers are only a manifestation or consequence of a vision yet to be defined.

A vision is a continuously created fantasy of what we would ideally like to company (organization) to be--a waking dream. A vision statement is often another name for "guiding principles" or "core values". What is new is that in the empowered organization, it is the challenge of the leaders to make sure each employee is involved in creating the vision.

To help you see the difference between a common vision and a mission statement; a mission statement of a successful company is shown below. Compare it to the common vision example provided in Part 2 of this series.

"OUR MISSION is to...

Strengthen our number one technical position, and improve our worldwide market share through continued product differentiation with the Spinodal Bearing, Steerable Motor Bit, Diamond Enhanced Inserts, hydraulic improvements, and specific TCI cutting structure improvements. Also, to continue improving the process of shortening new and improved product commercialization time. This plan will be successful when our US market share has sustained a minimum of 32 percent and our international market share has improved (specifically noted for key markets)."

To quote Mapes:

"Another common error is to confuse vision with goals and objectives. A vision is a process and a goal is a part of a program. There are many differences between a process and a program, among them: a program has a beginning and an end; a process never ends but becomes a part of what goes on forever--"the way we do things around here", a paradigm. A goal is task-oriented; a vision is process-oriented. A goal is limiting; a process is open-ended. A goal may be boring, mundane, non-inspirational, but a vision provides energy, power, and a passion to achieve goals."

In other words, a goal is a step on the way to realizing a vision. Examples of goals: 1. Achieve $200 million in revenues at 55% gross profit margin, and return on assets of 75%. 2. Increase US market share to 30% and international market share to 25%. 3. Gain a 10% price increase. NOTE: You know you are the price leader in your industry when you RAISE prices and your competitors follow.

When you contrast these with the common vision statement in the last article, the vast difference is easy to see. It is also easy to see how all three: vision, mission, and goals fit into the grand scheme, and how the latter two support the former.

In Part 4, we will conclude our look at common vision.

Gene Myers http://www.strategicpublishinggroup.com/title/AfterHours.html Read After Hours available from www.amazon.com and www.barnes&noble.com

Related Articles - common vision, mission, goals,

Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
PAUL AZORIN

Paul Azorin Chief Technology Officer at BairesDev Pablo Azorín is the Founder and Chief Techno...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
JAMES KENNY

James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
TREENA MURPHY

Warm greetings to you!! Hello there, my name is Treena (Smiley) Murphy I am a part time blogge...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
LUMINHOME LIGHTING

About Us Luminhome Lighting provide one-stop services in lighting design and manufacture of LED lum...more
KIRAN KAUR

Kiranpreet (Kiran) Kaur, D.D.S., who received her Doctor of Dental Surgery degree from the prestigio...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license