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MediaTek 2009: Time and endurance contest - MediaTek, chip - electronic industry by zyzy wang
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MediaTek 2009: Time and endurance contest - MediaTek, chip - electronic industry by ZYZY WANG
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| Article Posted: 06/29/2010 |
| Article Views: 172 |
| Articles Written: 2301 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 715 |
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MediaTek 2009: Time and endurance contest - MediaTek, chip - electronic industry |
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Business,Business News,Business Opportunities
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Dickens in "Tale of Two Cities" writes "This is the best of times, it was the worst of times, it was the winter of despair, this is the spring of hope." Cai Ming, chairman of the MediaTek referred to that it applies equally well to describe the 2008, 2009, MediaTek and international phone Chip Industry situation.
Facing cottage and domestic brands was devastated, facing the Jiugong phone TOP5 no less than the face of a difficult start TD-SCDMA, WCDMA face huge technical gap in the face of insurmountable CDMA2000 technology gap. Cai Ming Kai gives his own answer, it will be a time and endurance contest.
Mobile chip industry structure changes 2008, the mobile phone chip suppliers pattern has changed dramatically. Out of large enterprises, large enterprises involved, as well as large enterprises to be acquired. Confrontation in the formation of a strong-strong pattern, the industry is difficult to judge Which large enterprises to become the ultimate winner in this market. On the one hand, competition between giants will be kicked off, on the other hand, has large-scale investment for the enterprise wireless market, how to get high profit margins of their brains to do things.
With GSM, on the tradition and closely tied up with Nokia, Texas Instruments, dominating in the market for many years. However, as more and more competitors join the ranks, especially cost control and integration capabilities known for enterprises to enter this area. TI was forced to abandon its general phone baseband sector, this sector's products are mainly for the Chinese, India and other emerging markets, is low-end products. But TI also stressed that customization will strengthen its baseband chip business and OMAP business. These two operations one is the most important source of profit for Texas Instruments, the other is to maintain the right to speak in the field weapon.
European chip giant STMicroelectronics Semiconductor Have chosen another way, through continuous marriage, to expand their mobile Communicate Chip area advantage. By working with NXP, Nokia and Ericsson Mobile Platforms chip sector integration, the new company have to GSM / UMTS / LTE for the line's full range of chip products, and has a lot of the core patents. But the new company is also facing challenges integrating internal resources, lack of products in the market thriving.
Came from Motorola's Freescale will seem a bit abjection. Motorola mobile phone business with the mother plummeted, Freescale's shipments also declined sharply. Finally last year announced the sale of mobile phone chip business and concentrate on steering embedded chips. Broadcom Corporation is a "resort fresh" example of a successful chip to get the right to supply products Apple Iphone, the rapid spurt in this area red and Nokia and Samsung has successfully cut into the list of suppliers. Access to a short list of two companies, there may be considered a real player.
Maverick Qualcomm has been a good day, it has grown into the largest cell phone chip business, accounting for 29% of mobile market in general, and maintain high profits. However, Qualcomm has also been recognized that the CDMA industry chain shrinking the fact that the evolution of technology UMB decisively to stop the development, beginning in the WCDMA and HSPA on the development effort.
Another chip maker Infineon and Broadcom, a similar limitation of resources makes it a breakthrough can only choose one direction, its leading products ultra low-end chips total shipments more than 100 million. However, a subsidiary of Qimonda's huge losses and the company's overall strategy of adjustment, Infineon has made turning difficult to rely on his own power.
Industrial pattern is no shortage of bright, successful business model and rely on meticulous customer care, from China Taiwan's MediaTek in the GSM / GPRS / EDGE achieved great success, accounting for about 15% GSM market share. And the giant difference is that MediaTek customers to mainland China-made brands and cottage-based, it does not have access to the global TOP5 short list, which must say is a miracle. I am an expert from Chinese Manufacturers, usually analyzes all kind of industries situation, such as g unit sneaker , faded glory jean.
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