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Four Richmond home market, the capital, "a modest store marketing" - Household - Househol by li miss
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Four Richmond home market, the capital, "a modest store marketing" - Household - Househol by LI MISS
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| Article Posted: 01/05/2011 |
| Article Views: 97 |
| Articles Written: 1636 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 787 |
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Four Richmond home market, the capital, "a modest store marketing" - Household - Househol |
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Business,Business News,Business Opportunities
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May 1, 2010, Beijing's temperature suddenly raised to 30 degrees Celsius, with temperatures at the same time upgrading, as well as Home Hot market trend. Reporter visited found that Beijing's major home shopping district, flow store, Building Materials Markets have entered a "hot" and 51 small holiday, many home businesses that market the hot atmosphere of this year than initially expected.
51 promotions ahead of the opening of the "Expo" into a household word hottest
From 2008, 2009, change the three-day Labour Day holiday starting small, home business promotional schedule to automatically forward a week to adjust themselves to create a "holiday promotion." Of course, just recovering from the economic trough in the 2010 home market is no exception, this year, many home business promotion or even from the mid-late April already had begun. Search Housing home network according to a survey, nearly half of users will be 51 two weeks before the holidays even begin to pay attention a month discount, this also happens to coincide with business operations in advance.
Indeed, during the 51 products, many consumers purchase home can see the "promotion" from. During the period from 1 May 2010 situation, although many home business promotion time the old practices still persist, but the promotional gimmick is another innovation this year. In addition to the traditional discount, buy gifts, other than the full reduction in 2010, during the official opening of the 51 World Expo in Shanghai, has become a home business to attract the eye of the marketing recipe.
According to report, Dell floor during the May 1 launch of the promotion to buy the floor during the commemorative gold bars by the activities of the Expo, there are opportunities to win tickets for the Expo. At the same time, the capital of the old and famous stores and national chain brand outside Meikailong Prudential also have to buy household products have introduced the activities of the World Expo tour. "Travel Expo" doing my part in this year's 51 hot holiday home business marketing term.
Small brand "crazy promotions" in the high-end stores, "moderate Marketing "
Reporters visiting the shop in the process of discovery, brand promotion efforts can be described as small and medium sized growing madness. In particular, many unknown Furniture , Building materials, brands, and even played a folded tile, bathroom 3 fold, 5 fold promotional slogan furniture. Random interviews at the press found that, although there are some consumers that will be interested in some special promotional items, but most of the consumers also have said they would pay more attention to brand awareness and product quality and service.
Small compared to the brand of crazy promotion of individual behavior, the major home stores this year, the holiday activities have become more moderate and Creative . Easyhome "Over 1,000 yuan, 150 yuan less," Meikailong "full 2000 by 400," the activities of the two major domestic chain stores have become very mild intensity, while compatible with other activities has become the focus. In the reporter's visit found that this year 51 people flow did not change significantly, the majority of consumers said that the promotional efforts of such basic satisfaction.
Addition, Jimei home also insisted on the usual "20% of the points return" activities; Blue King Lai House launched a limited 8-pack promotions, a series of economic packages for the main materials, and purchased materials may receive Home Appliances ; B & Q , Orient Home, Colliers International, Hong Kong and other discount lamps are about 7 fold, with basically the same as in previous years efforts.
Positioning the leading position in different East, South, West, North fourth in Richmond
Slightly different with the previous years, this year's home market showed the cardinal points, the capital situation of the four places are busy. Surprise, especially home north of the North Fourth Ring Road store, east of East Fourth Ring Road shops and Shilihe Meikailong south of Jimei home and outside Prudential maintained in 51 strong passenger traffic during the
In addition, journalists are actually Shilihe store and the West Fourth Ring Road Jimei shop to see more and more high-end consumer groups, which reflects the capital from the home side differential positioning of store development is constantly and changes in consumer demand for high-end domestic brands will be expected to be the strong home market in the next few years the main driver. I am a professional writer from China Bags Wholesale, which contains a great deal of information about nike acg boots , nordica ski boot, welcome to visit!
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