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the same depth distribution as Torrents of Spring surge to the front of major home appliances brands, overwhelming. Chinese home appliance experienced a number of channels in the dramatic changes, the 2007 is the "depth distribution" is a new theme to a new peak, Gree, Galanz, beauty, power and other home appliances brand, have zeroed reform in the channel, channel strategy as never before in today's high. 2007 4 28, Gree Group will transfer its 10 core dealer Gree shares held by the 8,054.1 million shares, representing Gree total issued shares of 10%. The long-rumored introduction of strategic investors is not the Gree legend of venture capital, but many years of profound feelings of channel partners. Vendor integration trend Just Gree, Glanz also marketing the 2007 annual meeting, formally announced the establishment of subsidiary shares sold, bundled together with core distributors, a total risk. Similarly, as the washing machine "industry godfather" of electrical power, Zhongshan Dong Ling, the founding of the dormant for several years, also in April 2007 to the outside world launched a new marketing model?? "Vendor integration", factory forward operating platform, resources lead to the channel operators, channel operators to take up the factory in front of the function, said that the new mode to set off the industry, "the fourth channel of the revolutionary upsurge." Clearly, the focus remains the industry's hottest channel change. At the moment, the channel business a little flattered. Why overnight, the channel providers have recovered a sense of ownership? This feeling is the channel of a dream business or factory Huang Ke casual "Lin Xing?" From the factory system led to large multi-level trade relations then along the way, market competition on the one hand promoted the differentiation of channel distributors, some more radiation, more strength to grow up big wholesalers. On the other hand, fighting each channel continuously for large agents maximize individual interests, the conflict between the big manufacturers. Until the eve of the new century, to state the United States, Suning, Yongle, Dazhong sales represented by the energy of the super great home appliance chain meteoric rise, China's home appliance sales channels had "structural" drastic change. Appliances traditional agency, Distribution channels are emerging super strong chain challenges, and led from the purchase of raw materials to brand marketing, technology research and development, channel marketing and other aspects of the home appliance industry chain of violent oscillation. Meanwhile, with the diversification of consumer demand and the arrival of a buyer's market, consumers in the channel status of the environment has changed greatly, channel power quickly to the nearest part of the transfer of retail customers, "end times" has inevitably come . Clearly, these traditional sources of power imbalance providers need to find the right new husband. The other hand, after 20 years of development, into a household electrical appliance industry, technology, marketing strategies, talent, and so confused, the model fixed, the amount of change rather than a qualitative change, corporate mentality impetuous, not professional, concentrate on examining some problems, looking for a new breakthrough. The rise of the commercial capital, these new channels of giant home appliances bring it on home appliance industry is a big injury, slotting allowance, counter charges, fees Dianqing range of fees, making well into the home appliance industry is more clear and bright " diseconomies of scale. " Super home appliance chain in particular, continue to intensify the merger efforts, Gome acquired Yongle, Five Star Best Buy merger, making them a strong bargaining power of the upstream end of the growing. The emergence of large chains to further enhance the end-appliance chain stores in the brand, in turn, by mastering the user further control over resources, vendors, manufacturers and even increase the difficulty of building channels. But the strong rise of the terminal and did not play a very good guide, there is no standard home appliance industry, hegemony under the rules of the game nonsensical, but upset the order of home appliance industry. Therefore, the appliance industry to change the channel, to resist the strong end of hegemony. Gree, Midea, TCL, etc. The rapid expansion of self terminal is challenging to try. Denied that there making a strong hegemony terminal manufacturers and traditional channels of business for the time being forgotten between the pains and sorrows, in a "hedgehog warm" type of rules and carefully to find a balance. I am an expert from cemobilephone.com , while we provides the quality product, such as Triple SIM Mobile Phone , Dual Sim TV Cell Phone, WIFI Enabled Mobile Phones,and more.
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