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Search Engine Optimization has become essential for online business of all kinds. It has become therefore extremely important on your part to aware of best SEO practices. Here is a list of some of the best SEO practices. 1. Do not buy a new domain name unless really needed The search engines put a lot of stock in how long your website and domain have been around. While you can purchase a new domain and redirect your old one to the new one, your best bet is to use your existing domain/website if at all possible. 2. Search engine is important but more important is human visitor Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those people are typing in search words that relate to what your site offers, then they are most likely members of your target audience. 3. Proper use of keywords Research your keyword phrases extensively. The phrases you think your target market might be searching for may very well be incorrect. To find the optimal phrases to optimize for, use research tools such as Keyword Discovery, Wordtracker or Google's Keyword Tool. Compile lists of the most relevant phrases for your site, and choose a few different ones for every page. 4. Make it crawler-friendly Program your site to be "crawler-friendly." The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash. This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary. If you have only a drop-down sequence of menus to choose a category or a brand of something, the search engine crawlers will never find those resulting pages. You'll need to make sure that you always have some form of HTML links in the main navigation on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. (Please note that HTML links do NOT have to be text-only links. Click on the following link to contact us for affordable SEO services. Sid Tiwatne is a veteran IT professional with ten years of experience in writing on various technological topics. The author has been associated with various major SEO Company Miami and Internet marketing Miami service providers.
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