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The tables are set, the candles are lit, the lighting is dimmed and the newlyweds make their grand entrance. Instantly, their wedding song begins to play and two white doves are released. It is a perfect moment that was brought to the wedding guests by a skilled event management professional. However, these professionals aren’t just limited to planning weddings, they also ensure that commercial events such as concerts, awards and fashion shows run smoothly and are profitable at the same time. In order to launch your career in this exciting field, you must first attend an event management college program. One option is to study in Centennial College’s Event Management – Festival and Conference program, which takes just two semesters to complete. As this is a College Graduate Certificate undertaking, applicants must submit an official transcript, demonstrating proof of successful completion of a post-secondary diploma or degree program. Centennial College’s event management program will also consider applicants presenting a combination of partial post-secondary education and relevant work experience, open to all disciplines. Non-academic perquisites include proof of transcript and a resume review. Students who attend this event management college program participate in a variety of courses that offer both theory and practical experience. These courses include: Volunteer & Team Building Coordination, Event Budgeting, Risk & Security Management, Creativity and Innovation and more. After completing the program students are able to: Develop and implement financial initiatives based on event objectives through methods such as sponsorship programs and fundraising initiatives; plan, design and coordinate effective site and facility operations; apply the principles of marketing to festivals, events and conferences; apply strategies for effective human resource management; create, plan and implement effective programming for events; apply accounting and financial knowledge and skills to the operation of events; apply business administration skills to the operation of events; and apply the principles of professionalism and ethics to event management. All of these skills are vital to the career of an event management professional as his or her job may include planning just one aspect of the event or the entire function. For example, the event manager may be hired to simply participate in marketing the event, which includes studying the brand, identifying the target audience and then executing product launches, press conferences and online campaigns as promotion. In addition, he or she may survey sites, draft budgets, manage cash flow, design the site and technical details, and take care of health and safety aspects. The final event planning stage is to take care of aspects of the event itself, such as logistics, sound, audio-video, lighting, crowd management and security. Wondering how the field is currently looking? The growth of festivals and events as an industry is actually fueling the demand for professionals who specialize in event management. Therefore, event managers may work on functions ranging from concerts, award ceremonies, film premieres, fashion shows, and commercial events to private events such as weddings and birthday parties. Klaudia documents the ins and outs of the event management industry and Event management college’s Graduate Certificate program, which boasts courses such as Event Budgeting, and Creativity and Innovation.
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