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Do people tell you that you have excellent interpersonal skills and excellent listening and oral communication skills? Are you highly organized and self-directed? Thrive under pressure? If you answered yes to these questions then perhaps attending a sales account management program will help you to launch a successful career in advertising. This field is concerned with acquiring and maintaining relationships with major client accounts in business-to-business organizations that have their own sales force. This especially applies to companies that are mid-to-large in size. In Toronto, Ont. you can attend Centennial College’s Marketing: Sales and Account Management program, which is designed to cater to graduate students who are looking for quick entry into the workforce. In just two semesters, students gain a strong foundation in the intricacies of acquiring and maintaining relationships with major client accounts. By conducting the sales account management program out of the very high-tech Centennial Science and Technology Centre, Centennial College ensures that students have access to sales force automation software, which is commonly used in the industry, as well as computer labs and other such resources. Within the sales account management program, students participate in courses such as Business Ethics and Negotiation Skills, B2B Marketing, Fundamentals of Project Management, Case Analysis and Marketing Metrics and more. These sales account management courses all take a learner-centered approach, including the use of simulation cases and role-playing. To supplement in-school learning, the sales account management program offers a field placement that sees students applying what they have learned and gaining new knowledge from industry professionals. As this is a Graduate Certificate undertaking, students must have completed a degree or diploma in another area of study before applying. In fact, applicants must submit an official transcript demonstrating proof of successful completion of a post-secondary advanced diploma or degree program. In addition, students may be required to conduct an interview with officials, submit a resume and undergo an English and/or math skills assessment. Centennial College will also consider applicants presenting a combination of partial post-secondary education and relevant work experience, open to all disciplines. For more information, check out the sales account management program’s Admission page. One of the standout outcomes of attending this program is the variety of positions available in the field. Titles include: Account Executive, Sales Consultant, Commercial Sales Representative, Sales Specialist, Technical Sales Representative, Sales Coordinator, Inside Sales Representative, Territory Sales Representative and Key Account Manager. For example, a Key Account Manager’s goal is to create credibility, build strong, lasting client relationships and earn the client’s trust as well as study market trends and know how they affect their accounts. Essentially, he or she preserves the business within the client accounts and generates new business. This involves analyzing and adapting new strategies in order to react to changing business trends. Another sample job is that of an Account Executive. This person establishes new business, develops current business relationships and ensures client satisfaction. In order to do this job well the Account Executive must seek out purchasing decision makers and develop relationships with them, design and deliver presentations that highlight the products of his or her company, negotiate contract terms with clients, close sales and more. In this article, Klaudia writes about Centennial College’s Graduate Certificate sales account management program. Conducted from the Centennial College Science and Technology Centre, students are exposed to all the high-tech amenities they will need to succeed in the field.
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