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8 15, the world's two top brand appliances, Siemens, Sony's marketing executives in the marketing headquarters in Nanjing and Suning Appliance CEO Jin Ming signed the cooperation agreement, jointly set up three "3S" alliance aims product development, terminals marketing and after-sales service in areas such as all-round cooperation, creating another marketing innovation in the Chinese home appliance mode of revolution. This is a manufacturing giant and a pioneer in cross-channel business across product areas powerful combination. It is reported that the "S Union" is one of the most important mission: the Big Three will focus on alliances in the form of price competition in China's home appliance industry work together to create a new model of cooperation, cultural integration, sharing of resources, complement each other in the arm coordination, co-development of high-end consumer market. Technical cooperation in the specific level, will include a series of specific implementation of the content and direction: First of all, "3S" will form a high-end product development platform to meet the individual groups to develop high value-added products; second, " 3S "will form a joint marketing alliance. Suning will provide Siemens, Sony-scale in procurement, payment, logistics and distribution, live show, the largest given to the terminal promotion tilting, and Siemens, Sony is giving Suning more competitive products and pricing, Suning more involved in product R & D is given a unique power and the first right to buy; the third, "3S" also will jointly offer new services to the consumer experience. It is learned from this week, all in the Suning Appliance to buy "3S" package, will receive the "Sunshine 100, 365 satisfied the" Supreme VIP services sunshine. According to reports, three market research departments have jointly conducted research on the 3S prospects for cooperation, a series of cooperative measures to promote and implement, would at best meet customer needs and effectively improve the operational efficiency and profitability tripartite access to more than 5 points of supply chain integration value. With sustained high solid growth in recent years, Suning Appliance has become a leader in the retail industry, Siemens has been the global white goods, kitchen and bathroom products industry pioneer, Sony is black appliances, digital products, industry leaders . Three were within their area of business as a leader, there are some point before the classic collaboration. The Suning and Siemens, Sony signed an agreement in Nanjing to form 3S Union, it is the first ever cross-Su Ning, the powerful combination of multi-interdisciplinary, creating a new marketing cooperation. The "3S" Union with the promise: Siemens, Sony, Suning to ensure the supply of products for the country to date; to buy a full set of Siemens? Sony appliances can enjoy the benefits package agreed upon, mainly fashion-type packages: Zero refrigerator + Siemens Siemens European tobacco kitchen + Sony digital camera, classic design-based package: Siemens Siemens Zero refrigerator + washing machine + Sony LCD TV, perfect combination of type Package: Siemens Siemens washing machine + fridge + stove + Siemens Siemens Continental smoke water heater + LCD TV + Sony cameras Sony . Package deals can reach 1,000 to 3,000 yuan. [Keyword Search]: Suning 3S Union Home appliance chain Large In Small We are high quality suppliers, our products such as China Fiber Optic Switches , Video Optical Transmitter Manufacturer for oversee buyer. To know more, please visits Fiber Nic Card.
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