There are times when you have recently purchased an item online and found either a follow-up email from the company, or an extra piece of paper with your delivery note. Or maybe you bought something in store and they asked if you wanted to answer a couple of questions about your purchase. Chances are these are customer satisfaction surveys. The surveys can be questions about the item you have bought, the ease of use of the website you purchased it from or the quality of service in store. They can even be about the company as a whole. The questions tend to be multiple choice and can include a section for you to add further comments should you wish to do so. Companies conduct these questionnaires to find out more about their customers, their buying habits and sometimes their competition as well. What you say in your survey helps immensely as it provides information that can be used to entice new customers whilst retaining existing ones. Even negative comments are valuable as it assists in trying to identify where problems occurred and what improvements could be made in future. Offers of discounts on your favorite products, money off vouchers in store or even an entry into a cash prize draw are all used to attract customers to participate. There have been instances where people have made suggestions for new ideas or improvements and these have been incorporated, and as a result the individual concerned has been rewarded in some way. As the "customer is always right", the data obtained is taken seriously. The facts accumulated can be used to introduce new items, find a target audience for a certain product, and count the success of a product or a company. It is therefore important that the wording of the questions is right. They need to be relevant and get to the point quickly whilst providing enough for the buyers to part with their knowledge. More than likely, the shorter the survey, the more likely people are to take part. Quality Solutions is a customer satisfaction surveys provided management consulting services for companies all over the world. While assignments may be specific, we always make certain to keep the long term interests of our clients in mind.(http://www.qualitysolutions.com)
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