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P & G's strategy eight days of the Chinese enterprises is almost wiped out, Wuhan BONS After struggling for some time after the sadness of Hong die resistance, the great treasure Beijing and Guangzhou have changed little nurse foreign faces. Then, no one expected, the southwestern suddenly popped up a dark horse?? High source of U.S., Japanese brand break through the Chinese market to explore a new way. Class and listen to them a brand First met Lee Moon River is headquartered in Beijing Peter Chan, he brought a distant Yunnan Cosmetic , The product name "high source of beauty." "High source of beauty", a name with geographical features, interpretation of her from the plateau to plateau women face service, such a personality full of products, the birth of her What is the story behind it? Always introduced me to Lee: "I did 10 years before the skin care products, also worked on the brand, but have no major improvement. On the strength, I do, but international brands, on the price, but domestic brands than the heart has not found a breakthrough way. until you speak in Kunming, 'cutting marketing', you say we must cut out a piece of unique in the market, market, and create the first time, I suddenly wake up, the original gold on my side. Yunnan belonging to the Yunnan-Guizhou plateau climate, which so many skin care products around the world, there is not even a plateau for women use, which to me is the opportunity you do not! I used two months, has developed this product, although we strength is still very small, but real world we are the first high altitude skin care products ... .... " General Lee to continue to proudly tell me that the United States upon the high source of the market, Kunming, a real estate speculators Justice Being the Desire to spend 30 million yuan to buy a "high source of the United States" in the name, the word value of 10 million yuan so doing we ah! Knife down, but only cut in half , However, could make me high source of sharp marketing concepts and the U.S. did not bring hot sales. From the product's strategic positioning point of view, high source of beauty is completely correct, but there is real demand complete. But why the market feedback is not expected then? High source of beauty since our fate so deep, we have an obligation to help her grow up and realize the minds of Lee Moon River plateau first cosmetics brand dream. Bo Zan form the next team of experts carried out market research in Yunnan, from Kunming to Yuxi, Dali, Chuxiong, and the dealer exchange, and terminal sales communication, exchanges with women all over Yunnan, the problems beginning to emerge. We conclude that prevailing in the market, one of the biggest problems: high source of the United States, there is no concept of content! Many consumers as they heard of Female high source of U.S. words, very interested, but the packaging and the end of a referral to see a total that was not the case. Why is developed for plateau women and cosmetics? What kind of effect in the end? Why efficiency? And other cosmetics are different? These issues are both difficult to justify to the terminal sales, leaving consumers hear foggy. As a result, consumers have come to the grip. Cutting marketing is a three-dimensional, not flat. Rely on a simple concept can really attract the consumers eye, but did not support the concept of richness can not stand the market test is always hard to root floating in the air base. High source of preparatory work for the U.S. cosmetics market only cut half a big cake knife to your mouth so hard to eat, the next most important task is to force another severely cut in the end, won a complete market . International brand image, brand temperament complete metamorphosis Any one brand of birth and success of the operation can be separated from the background. China is no longer the China market, but part of the global market, a brand must have a leading international temperament, regional characteristics, a rare brand of Xiaojiazaiqi always popular with consumers. I am an expert from printedcircuitassemblies.com, while we provides the quality product, such as led pcb , China circuit board assemblers, gerber pcb,and more.
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