|
As the market multipolar era, the original household electrical appliance enterprises familiar living environment, has become beyond recognition, have business operations in all aspects of the new deduction. The living environment of change, its essence is also the home appliance business growth pattern changes in response to changes in the corporate environment can affect the survival of businesses of growth. "Iron Age" approach to change Looking appliance industry development course traversed nearly three decades, the dominant pattern of their growth can be roughly divided into the "product-driven," "brand driven" and "channel drivers" three forms, of course, some companies use products brand or brands plus additional channels for the "wheel-driven", but not enough to form a mainstream form. "Product-driven" is the stress by improving product grade (quality, quality, product innovation, etc.) to achieve business value, and for enterprises to achieve greater market share. Meanwhile, the value of products in the enterprise occupies the first element of the curve. In the eighties, just after the end of the planned economy, China has remained uneven in terms of supply and demand, the market is still in a seller's market, at a time when some businesses so long as the products and have a certain scale, professional , intensification of production and management capabilities, companies can quickly embarked on a fast track of development, so in that period, "product driven" is the most mainstream business growth model. "Brand driven" is the brand through vigorous investment to generate long-term advantage, so that the consumer brand that consumers "preferred rate." Business by positioning itself to give the brand core values and core brand values to guide companies through all the marketing activities, consumers clearly, clearly identify and remember the brand of interest points and personality, experience the difference in manufacturing value for consumers. So that enterprises in brand building process resulting in the rapid growth of market pull, and through brand extension to large-scale enterprises, group development. "Channel driver" is the most widely used as a growth model, the channel-driven distribution core is to maintain a good steady flow of interest and market power, while the channel's two core members?? Manufacturers and distributors is a symbiotic relationship between business, and in the interest of the idea of coexistence under the body to establish a good partnership, so that the product operated or maintained a steady trend of sustained growth, building successful channel relationships lie in the interests of both sides is always due The interdependence and support. With the brand awareness and maturity of each channel to enhance the channel driven by a cycle of endless growth to become dynamic enterprises. But accompanied China's economic marketization and internationalization process speeds up, the survival of household electrical appliance enterprises face the essential changes in environment, a broader range of competition, competition is much more depth and more intense level of competition. This is our company's competitive behavior can clearly see the past, companies used by the "price war", "advertising campaign", "promotional warfare" and other means of a single dimension of competition, are being "supply chain competition" "Customer loyalty competition", "strategic competition" and replaced by three-dimensional means of competition. And, because the increasing product homogeneity, better branding growing media, Product and the media effect because a high degree of congestion and declining, with continued rising costs of access, a new generation of home appliances business to a "product driven", "Brand driven "and" channel-driven, "diminishing the possibility of a breakthrough. The same time, household appliances industry maturity has also created a home appliance market has been in a heated dispute, advertising campaigns, brand warfare, warfare and so on promotional marketing for household appliances smoke, household appliance market, the severity of competition, so many brand home appliances enterprises into a confused state: Glanz frequent replacement coach, the U.S. marketing system reform, TCL executives leave over, Haier's overall business loss ... ... home appliance industry, "Iron Age" has arrived. In accordance with the description of Greek mythology, Dark Iron Age is the era of a more chaotic, moral, ethical, and knowledge have entered a very low level, the war spread, and this point, and the current status of home appliance industry is very consistent. Especially the last two or three years, the living environment of home appliance industry to further deterioration of the upstream face of the business of raw materials prices led to increased manufacturing costs, on the other hand have to face competition due to the homogenization of the continued low market prices, household appliances enterprises in a very passive situation. We are high quality suppliers, our products such as rgy laser , laser star projector Manufacturer for oversee buyer. To know more, please visits laser dj lights.
Related Articles -
rgy laser, laser star projector Manufacturer,
|
