Search Engines, Email and Online Advertising
When it comes to promoting your business, diversifying your efforts is essential. If you spend all your time working on one specific promotional method, you’re going to miss out on tons of potential traffic from other sources. Plus, if you put all your eggs in one basket so to speak and something goes wrong (like you get banned from Google), you could potentially lose all your traffic, and therefore all your revenue. Internet marketing is not a simple thing, but it doesn’t have to be the hardest thing you’ve ever done either.
If you’re just starting your internet marketing campaign, I suggest you start with some basic search engine optimization, or SEO. SEO is one of the most complex things you’ll have to contend with in your internet marketing efforts. The basic principles are simple: the more links you have pointing to your site and individual pages, the better you will be ranked in the search engines. Obviously the higher your ranking the better your traffic will be, so SEO should be a main focus in your campaign.
Marketing your business residually
There are basically 2 kinds of promotion, residual and one-time. One-time promotions like purchased advertisements are great for a rush of traffic to your site, but when it comes to the long-run, residual internet marketing is much more valuable. You should be focusing your efforts on SEO, and building your email list. That’s not to say you shouldn’t also dabble in some one-time advertisements, but don’t go crazy with it. Any time you spend a lot of money on promoting your website, it should be a long-term strategy. If you invest in your SEO now, you’ll have a constant stream of visitors for as long as you own your website. Residual customers means more overall traffic, more purchases, and better faith in your company.
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